Brigham Young University’s Jake Retzlaff Signs NIL Sponsorship with Kosher Food Company Manischewitz
BYU’s First Jewish Quarterback Signs with Iconic Jewish Brand
Brigham Young University’s junior quarterback, Jake Retzlaff, has made history by becoming the first Jewish quarterback in program history. To celebrate this milestone, Retzlaff has signed a Name, Image and Likeness (NIL) sponsorship with the kosher food company, Manischewitz.
A Unique Partnership
Manischewitz, founded in 1888, produces a range of kosher products, including matzo, macaroons, and wine. The company is thrilled to partner with Retzlaff, who has led the Cougars to a 10-2 record and a No. 18 ranking in the country.
A Personal Connection
Retzlaff, who has adopted the nickname "BYJew," has a deep connection to Manischewitz. He has fond memories of enjoying matzo with peanut butter as a child and making matzo pizza with his family during Passover. "Manischewitz has always been part of my life," he said in a news release.
Limited-Edition Matzo Boxes and Social Media Content
As part of the partnership, Manischewitz will produce limited-edition Jake Retzlaff Matzo Boxes to celebrate the intersection of athletic achievement and cultural heritage. Retzlaff will also share his story and connection to Manischewitz in video content on social media.
A Message of Inclusivity and Pride
Retzlaff’s partnership with Manischewitz is not just about football; it’s about celebrating his Jewish heritage and creating connections with others. "This partnership is about more than football – it’s about creating connections and celebrating Jewish pride in ways I never expected," he said.
Conclusion
This historic partnership between Retzlaff and Manischewitz represents a unique opportunity for the brand to promote its values of inclusivity, diversity, and cultural heritage. As the first Jewish quarterback in BYU’s history, Retzlaff’s story is an inspiration to many, and his partnership with Manischewitz is a testament to the power of community and connection.
Frequently Asked Questions
Q: What is the purpose of the partnership between Jake Retzlaff and Manischewitz?
A: The partnership aims to celebrate Retzlaff’s athletic achievement and his Jewish heritage, promoting inclusivity and diversity.
Q: What products will Manischewitz produce as part of the partnership?
A: The company will produce limited-edition Jake Retzlaff Matzo Boxes.
Q: What is the significance of this partnership for Retzlaff?
A: The partnership allows Retzlaff to share his story and connection to Manischewitz, promoting Jewish pride and inclusivity.
