Chi-Chi’s, a Beloved Mexican Restaurant Chain, Makes a Comeback After 20+ Years
A New Beginning for a Classic Brand
Chi-Chi’s, a popular Mexican restaurant chain from the 1990s, is officially making a comeback after more than two decades. The chain, which once had hundreds of locations across the U.S., including in the Chicago suburbs, is set to reopen with a new agreement with Hormel Foods and the son of Chi-Chi’s founder Marno McDermott.
The Origins of Chi-Chi’s
Chi-Chi’s was founded in 1975 by Marno McDermott and former Green Bay Packers player Max McGee in Richfield, Minnesota. The chain rapidly grew to over 200 locations nationwide, but a series of ownership changes eventually led to its closure in 2004.
A Turbulent Past
The chain faced a major setback in 2003 when it filed for bankruptcy after a series of Hepatitis A outbreaks linked to its restaurants sickened over 600 people. In 2004, Outback Steakhouse Inc. purchased 76 Chi Chi’s restaurants and converted them to its own brands, including Outback Steakhouse, Carrabba’s Italian Grill, and Bonefish Grill.
The Revival of Chi-Chi’s
The new agreement between Hormel Foods and Marno McDermott’s son, Michael, allows for the revival of the Chi-Chi’s brand. The new locations will combine the "classic Chi-Chi’s restaurant experience with modern influences." Michael McDermott, who is determined to honor his family’s legacy, believes that there is a strong opportunity to bring the brand back in a way that resonates with today’s consumer.
What to Expect
The new Chi-Chi’s locations are expected to open in 2025, featuring packaged products that were popular in its heyday, including salsas, tortillas, and seasonings. The products will be available as new restaurant locations open.
A Nostalgic Response
Followers of Chi-Chi’s official Facebook page have reacted to the news with nostalgic memories, with many expressing their excitement for the brand’s return. "BEST DAY EVER!!," one comment read. "I have fond memories of going to Chi-Chi’s as a child. It was my absolute favorite! Can’t wait to start going again."
Frequently Asked Questions
Q: How many restaurants are set to open?
A: The number of restaurants is not immediately clear.
Q: Where will the new locations be?
A: The locations have not been announced.
Q: What products will be available?
A: The new Chi-Chi’s locations will feature packaged products, including salsas, tortillas, and seasonings.
