Red Lobster is rolling out new menu changes in an effort to excite seafood lovers — including those on TikTok.
Red Lobster’s New Menu
Part of the success, according to Damola Adamolekun, the restaurant chain’s new 35-year-old CEO, is the launch of a new menu on November 11. Although the menu is 20% smaller, it features seven new items, including bacon-wrapped sea scallops, a lobster bisque, and some new pasta dishes.
New Menu Items
- Lobster Pappardelle
- Pasta Bacon Wrapped Sea Scallops
- Lobster Bisque
- Lemon Basil Mahi
- Simply Prepared Mahi
- Parmesan-Crusted Chicken
- Roasted Asparagus
Return of Hush Puppies
Hush puppies, which were missing from the menu in recent years, are back, and Adamolekun predicts will make diners happy. Popcorn shrimp has also made a comeback.
Create Your Own Ultimate Feast
Red Lobster is now giving customers the ability to mix and match their own seafood meal with the launch of Create your Own Ultimate Feast, which includes two premium picks (like Maine Lobster Tail or Snow Crab Legs) and two classics (like Walt’s Favorite Shrimp and Garlic Shrimp Scampi).
Seasonal Sips
Red Lobster is bringing back seasonal sips such as its "fan-favorite" sparkling Snowglobe Sangria, Ruby Mule, and Mocha Espresso Martini, for a limited time.
No More Unlimited Shrimp
One promotion now gone as part of the revamping is the chain’s famous Ultimate Endless Shrimp, which has inspired many TikTok users to film themselves gorging on the crustaceans. Adamolekun opted to remove the unlimited shrimp campaign "because I know how to do math," he joked.
Adjustments to Tartar Sauce
Adamolekun has also heard the complaints of TikTok users griping about the restaurant’s tartar sauce recipe. "It’s being fixed. I hear you, TikTok…. It’s going to be a better version, in my estimation, because we did try the old one and this new one, this new one’s better," he said.
Lobsterfest is Still a Go
With all the menu changes, diners may worry Red Lobster will ax Lobsterfest, the restaurant’s annual lobster bonanza featuring special lobster dishes not available year-round. But they needn’t be concerned, said Adamolekun. Not only is Lobsterfest still a go, diners can expect it to be an even bigger event.
Conclusion
Red Lobster is making a comeback with its new menu changes, including the return of hush puppies and the introduction of new items. The restaurant is also giving customers more flexibility with its Create Your Own Ultimate Feast option and bringing back seasonal sips. While the Ultimate Endless Shrimp promotion is no more, Adamolekun has left the door open for its possible return.
FAQs
Q: What are the new menu items at Red Lobster?
A: The new menu items include Lobster Pappardelle, Pasta Bacon Wrapped Sea Scallops, Lobster Bisque, Lemon Basil Mahi, Simply Prepared Mahi, Parmesan-Crusted Chicken, and Roasted Asparagus.
Q: Are hush puppies back on the menu?
A: Yes, hush puppies are back on the menu, and Adamolekun predicts will make diners happy.
Q: Is the Ultimate Endless Shrimp promotion still available?
A: No, the Ultimate Endless Shrimp promotion is no longer available, but Adamolekun has left the door open for its possible return.
Q: Are there any changes to the tartar sauce recipe?
A: Yes, Adamolekun has heard the complaints of TikTok users and is working on fixing the tartar sauce recipe.
Q: Is Lobsterfest still a go?
A: Yes, Lobsterfest is still a go, and diners can expect it to be an even bigger event this year.
