Friday, October 3, 2025

Tootsie Pop’s ‘How Many Licks’ Gets Makeover

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Introduction to the Refreshed Commercial

Tootsie Roll revisited a five-decade-long mystery with the release of a refreshed version of its 1970s "How Many Licks" commercial.

This new version, released Monday, features updated animation and voiceovers but stayed true to the original Tootsie Pop commercial released a half-century ago.

The Reception of the New Commercial

The updated commercial was a hit for many fans, with one commenter saying, "this is so well made! No redesign, just keep the same art style but now in full HD animation, it’s cool!" Most commenters expressed joy in seeing Tootsie Roll’s marketing decision with a simple remake of a classic commercial, but some observant fans called out the minor changes.

Changes to the Original

"They finally added some clothes on the boy!!!" one commenter added. The clothes were one of the more prominent changes to the ad, but there were more. Fans also noticed the absence of Mr. Cow and Mr. Fox in the newer, shorter version, jumping straight into the boy’s conversation with Mr. Owl. The boy’s famous last line, "if there’s anything I can’t stand, it’s a smart owl," was also extracted in the shorter remake.

Nostalgia and Excitement

Most viewers focused on the wave of nostalgia and excitement they felt reliving a childhood memory in higher quality. "That ‘crunch!’ sound effect at the end is now even more crisp and satisfying," one commenter added. The remake will run from now until Halloween on TV, YouTube and social media, allowing fans old and new to revisit the decades-long mystery — and reminding us all that, no matter how many times we try, we’ll never be able to figure out how many licks it really takes.

Conclusion

The release of the refreshed "How Many Licks" commercial has brought back a flood of memories for many, while also introducing the beloved Tootsie Pop to a new generation. With its updated animation and faithful adherence to the original, it’s a testament to the enduring power of a well-crafted advertisement. Whether you’re a long-time fan or just discovering the joy of Tootsie Pops, this commercial is sure to put a smile on your face.

FAQs

Q: When was the original "How Many Licks" commercial released?
A: The original commercial was released in the 1970s.
Q: What changes were made to the new version of the commercial?
A: The new version features updated animation and voiceovers, and some minor changes such as the addition of clothes on the boy and the absence of Mr. Cow and Mr. Fox.
Q: How long will the remake run?
A: The remake will run from now until Halloween on TV, YouTube and social media.
Q: What is the main message of the commercial?
A: The main message of the commercial is the mystery of how many licks it takes to reach the Tootsie Roll center of a Tootsie Pop.

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