The Evolution of Goldfish: A New Name for a New Audience
A Fish-Shaped Change for the Brand
Goldfish isn’t just for kids anymore, it seems. The fish-shaped cracker brand is undergoing a makeover, adopting a new name to appeal to adults. For the first time ever, the brand will be called Chilean Sea Bass, a nod to grown-up tastes.
The Temporary Name Change
The Chilean Sea Bass crackers are the same cheddar snacks everyone knows and loves, just updated with a new (and temporary) name. "We know the love for Goldfish spans all ages," said Danielle Brown, vice president of Goldfish. "Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too."
Limited Edition Availability
Fans can purchase two bags of Chilean Sea Bass every day at 9 a.m. from October 23 to October 30 on ChileanSeaBassCrackers.com. Each bag sells for $7.38, but customers interested in traditional Goldfish can still purchase the product at most retailers.
Inspiration from Fellow Brands
The temporary name change comes after several other brands have tried to change their branding to reach new audiences. For example, the Campbell Soup Company dropped the word "soup" from its corporate name, becoming just The Campbell’s Company. Mountain Dew also redesigned its logo, moving from "MTN DEW" to its full name on soda bottles.
Conclusion
The rebranding of Goldfish caters to the growth and diversification of the brand, aiming to attract a more mature audience without relinquishing its nostalgic value. As other brands also experiment with new names and logos, it will be interesting to see if this trend continues to shape the consumer goods industry.
Frequently Asked Questions
Q: How can I purchase Chilean Sea Bass crackers?
A: Fans can purchase two bags of Chilean Sea Bass every day at 9 a.m. from October 23 to October 30 on ChileanSeaBassCrackers.com.
Q: Is this name change permanent?
A: No, the name change is temporary, and the brand will return to its traditional name.
Q: Can I still buy Goldfish crackers?
A: Yes, customers interested in traditional Goldfish can still purchase the product at most retailers.
Q: Is this a new recipe or product?
A: No, the Chilean Sea Bass crackers are the same cheddar snacks everyone knows and loves.
