Introduction to Crumbl Founder’s Story
Sawyer Hemsley, co-founder and chief branding officer of Crumbl Cookies, recently made a personal announcement on social media. After facing online speculation about his sexuality, Hemsley decided to address the rumors directly.
The Announcement
“Over the past little while, there have been people online trying to define me, twist things, and share conversations in ways that feel harmful. Instead of letting others write my story, I want to share it in my own words,” Hemsley wrote in an Instagram post on Aug. 25. “The truth is, over the past few years I’ve come to understand and accept that I’m gay.” This announcement marked a significant moment for Hemsley, as he took control of his own narrative.
Background and Speculation
Hemsley often posts on his personal social media about the billion-dollar business he founded with cousin Jason McGowan in 2017. The front-facing executive, who grew up Mormon, has recently been the subject of online speculation about his sexuality on TikTok. In one such video, which garnered more than 19 million views, influencer Grant Gibbs speculates on Hemsley’s sexuality after seeing a video of him. Gibbs stated, “That’s apparently a straight man? No, it’s not, that man is so gay. That man is gay to the gods.”
Reaction to Speculation
Gibbs later posted a follow-up video “addressing the Crumbl situation,” first correcting himself on Hemsley’s title (McGowan is actually Crumbl’s CEO) and clarifying his thoughts on the matter, stating that he didn’t know the video would “blow up like that.” However, the comments are mostly supportive of Gibbs’ theory, with some likening the spelling of Crumbl to LGBTQ+ dating app Grindr as some kind of clue. Others hurled homophobic comments in Hemsley’s direction.
Personal Journey
Hemsley shared his personal journey of self-discovery and acceptance. “It’s taken me a long time to really process this part of myself and even longer to feel comfortable enough to say it out loud,” Hemsley continued in his Instagram post. “For most of my life, I didn’t have the clarity to answer the questions or respond to the rumors. Coming to terms with it has been overwhelming and, at times, scary — but it has also brought me peace, joy, and authenticity that I wouldn’t trade for anything.”
Response and Apology
In response to the suggestion that Hemsley came out because of his viral video, Gibbs posted a final TikTok on the subject on Aug. 26, congratulating Hemsley on coming out. “Girl, I am so happy for you and so proud of you. You are hot and you are going to live your best open, out, gay life, mama,” Gibbs says on a New York City subway platform. “I admit what I did was wrong. At the end of the day, it was wrong.”
Conclusion
Sawyer Hemsley’s decision to come out as gay is a significant step in his personal journey. By taking control of his narrative, Hemsley has shown courage and resilience in the face of speculation and rumors. His story serves as a reminder of the importance of self-acceptance and living authentically.
FAQs
- Q: Who is Sawyer Hemsley?
A: Sawyer Hemsley is the co-founder and chief branding officer of Crumbl Cookies. - Q: Why did Sawyer Hemsley come out as gay?
A: Hemsley came out as gay after facing online speculation about his sexuality, deciding to take control of his own narrative and share his story in his own words. - Q: How did the public react to Hemsley’s announcement?
A: The reaction to Hemsley’s announcement has been mostly supportive, with many congratulating him on his courage and decision to live openly as his authentic self.
