Introduction to the Collaboration

Campbell’s Chunky and Pabst Blue Ribbon have teamed up to bring a unique twist to the world of soups. The partnership aims to create a new line of beer-infused soups that are perfect for the upcoming soup season.

The New Soup Varieties

The collaboration has resulted in the creation of two new soup varieties: "Beer Cheese with Potatoes & Chorizo Soup" and "Beef, Bacon & Beer Chili with Beans". The former combines the flavors of sausage, potatoes, and creamy cheese with the distinct taste of PBR beer. The latter is a hearty blend of beef, beans, and bacon, also infused with the flavor of PBR beer.

What Inspired the Collaboration

According to Ryan Pawling, senior brand manager at Campbell’s Chunky, this collaboration is all about creating bold and unexpected taste experiences. "Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle," Pawling said in a press release.

Celebrating the Partnership

To celebrate the launch of their new soup varieties, Campbell’s Chunky and Pabst Blue Ribbon are embarking on a food truck sampling tour at Walmarts across the country. The tour is set to begin on September 3 and will give customers a chance to taste the new soups. Rachel Keeton, senior brand director at Pabst Blue Ribbon, expressed her excitement about the partnership, stating that it’s a "bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands".

A Closer Look at the Phenomenon

While the collaboration between Campbell’s Chunky and Pabst Blue Ribbon may seem unusual, it’s not entirely unexpected. After all, the combination of beer and food is a common phenomenon, often referred to as "beer goggles". This term is used to describe the way in which beer can enhance the flavor of food, making it more enjoyable to eat.

Conclusion

The partnership between Campbell’s Chunky and Pabst Blue Ribbon is an exciting development in the world of soups. With their new beer-infused soup varieties, they are sure to appeal to customers who are looking for something new and unique. Whether you’re a fan of beer or just looking to try something different, these soups are definitely worth checking out.

FAQs

• Q: What are the two new soup varieties created by Campbell’s Chunky and Pabst Blue Ribbon?
  A: The two new soup varieties are "Beer Cheese with Potatoes & Chorizo Soup" and "Beef, Bacon & Beer Chili with Beans".
• Q: Where can customers sample the new soups?
  A: Customers can sample the new soups at Walmarts across the country as part of a food truck sampling tour.
• Q: When does the food truck sampling tour begin?
  A: The food truck sampling tour begins on September 3.
• Q: What inspired the collaboration between Campbell’s Chunky and Pabst Blue Ribbon?
  A: The collaboration was inspired by the desire to create bold and unexpected taste experiences.