Introduction to Stow, Mass.
A Massachusetts town is changing its name to Dunkin’ — for a day, at least. The Stow Select Board voted unanimously last week to rename the town Dunkin’ for one day on July 24 in honor of the grand opening of the town’s new Dunkin’ store. The town had been without a Dunkin’ location since its two previous locations closed within 30 days of each other back in 2022.
The "Dunkin’ Desert" Phenomenon
The town’s status as a so-called "Dunkin’ Desert" went viral that year when WBZ NewsRadio’s Matt Shearer posted a funny TikTok video poking fun at the town’s predicament, sparking national media coverage.
@wbznewsradio Our thoughts are with the people of Stow, MA. #StowMA #Massachusetts #NewEngland #Boston #MaynardMA #SudburyMA #ActonMA #HudsonMA #Dunkin #MassachusettsCheck #MassachusettsTikTok ♬ original sound – WBZ NewsRadio
New Dunkin’ Store Grand Opening
Mark and Megan Pesce, who operate multiple Dunkin’ franchises in the Greater Boston area, purchased 108 Great Road in Stow last August – the site of the long-closed Beef ‘N Ale restaurant on the Lower Village Common. “As soon as we heard the two stores in Stow had closed, we wanted to fix that,” Megan Pesce told select board members. The couple asked the board to adopt Dunkin’ as the town’s name in honor of their store’s grand opening celebration, which will be held on July 24, from 10 a.m. to 1 p.m., with a ribbon cutting at 11 a.m.
Grand Opening Celebrations
There will be giveaways, like 100 days of free coffee for the first 100 Dunkin’ Rewards members in line, a live unveiling of the "Dunkin’ Desert" gallery wall and the presentation of a $5,000 check to the Stow Food Pantry. “When the story did come out, I had friends from the Massachusetts area who moved to California, and from all the way there they let us know they were praying for us,” Select Board Member Dan Peterson said. “I guess our prayers have been answered.”
Community Reaction
The community is excited about the new store and the temporary name change. The event is expected to bring in a large crowd and will be a great opportunity for the town to come together and celebrate the return of Dunkin’ to Stow.
Conclusion
The town of Stow, Mass. is thrilled to be welcoming back Dunkin’ and is celebrating with a temporary name change to Dunkin’ for a day. The grand opening event promises to be a fun and exciting experience for the community, with giveaways, a ribbon cutting, and a presentation to the Stow Food Pantry.
FAQs
Q: Why is the town of Stow changing its name to Dunkin’?
A: The town is changing its name to Dunkin’ for a day to celebrate the grand opening of the new Dunkin’ store.
Q: When will the name change take place?
A: The name change will take place on July 24.
Q: What events are planned for the grand opening celebration?
A: The celebration will include giveaways, a ribbon cutting, a live unveiling of the "Dunkin’ Desert" gallery wall, and the presentation of a $5,000 check to the Stow Food Pantry.
Q: How long will the name change last?
A: The name change will only last for a day, on July 24.
