Friday, October 3, 2025

Planetarium Co. Changing Sports Viewing

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Introduction to Cosm

The planetarium company, Cosm, is revolutionizing the way we watch sports. Rob Novak, a Duke basketball fan, recently experienced this firsthand when he visited Cosm to watch his beloved Blue Devils take on Arizona in the Sweet 16. The venue boasts an immersive viewing experience known as “shared reality,” which uses proprietary technology to bring fans as close to a sporting event as possible without actually being there.

The Immersive Experience

Novak was blown away by the experience, stating, “I’ve never been to anything quite like this for a game.” The specially-designed cameras on the sideline and behind the hoop transmit views and crowd noise onto a massive 87-foot diameter dome screen in 12K resolution, making fans feel like they are part of the action.
This technology allows fans to see every sweat drop, every pass, and every goal in incredible detail. For example, when an errant pass by Arizona flew out of bounds, some fans attempted to bat down the ball, despite being over 2,781 miles away from the actual game.

VIP-Style Experience

The experience at Cosm is not just about the game; it’s also about the amenities. Servers assigned to each section take food and drink orders, which are delivered directly to the fan’s seat, providing a VIP-style feel that is not typically found at sports bars or even games. According to Jeb Terry Jr., the CEO of Cosm, “We offer an elevated experience where you can come and have amazing views of your favorite team with great food and beverage in a comfortable, approachable way.”

Variety of Sports and Events

Cosm is not limited to just basketball; fans can experience a wide range of sports, including UFC events, football games, World Series matches, and English Premier League matches. Former United States men’s national team midfielder Maurice Edu attended a Cosm event to watch Arsenal face Aston Villa and felt transported to England, stating, “It’s going to be hard to go and watch a game at home after watching here.”

Technology and Partnerships

The cameras used by Cosm are not new, but the company has developed the capability to use them all over the stadium, providing an unparalleled viewing experience. Cosm has partnerships with major sports networks, including NBC Sports, ESPN, FOX Sports, TNT Sports, CBS Sports, Amazon, the NBA, NFL, WWE, and UFC.

The Future of Sports Viewing

Terry Jr. emphasizes that Cosm is not just a place to watch live games; it’s an experiential technology company. The goal is to provide an elevated experience that is approachable and affordable for fans. With ticket prices varying depending on the event and seating location, fans can experience the men’s national championship for as little as $28 or splurge on a couch in the second level for $275 per ticket.

Conclusion

Cosm is changing the way we watch sports, providing an immersive and VIP-style experience that is unparalleled in the industry. With its cutting-edge technology and wide range of sports and events, Cosm is the perfect destination for fans who want to take their viewing experience to the next level.

FAQs

Q: What is Cosm?
A: Cosm is a planetarium company that provides an immersive viewing experience for sports and other events.
Q: What kind of technology does Cosm use?
A: Cosm uses specially-designed cameras and a massive 87-foot diameter dome screen in 12K resolution to provide an unparalleled viewing experience.
Q: What kind of events can I experience at Cosm?
A: Cosm offers a wide range of sports and events, including basketball, UFC, football, World Series, and English Premier League matches.
Q: How much do tickets cost?
A: Ticket prices vary depending on the event and seating location, ranging from $28 to $275 per ticket.
Q: Is Cosm only for sports fans?
A: No, Cosm also offers immersive experiences like Cirque Du Soleil and has partnerships with major sports networks and leagues.

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