Heinz Teams Up with Hip-Hop Hitmaker Mustard on a Secret Sauce
A New Era of Mustard
2025 just might be the year ketchup is usurped by its yellow sidekick.
A Collaboration Born from Passion
On February 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce.
A Meeting of the Minds
The hitmaker, whose real name is Dijon Isaiah McFarlane, produced Kendrick Lamar’s Grammy Award-winning song “Not Like Us,” as well as “tv off,” which name-dropped Mustard in a way that spawned an indelible meme.
A New Title for a New Era
Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer.
A Press Release
“Real ones know there are only two legendary mustards — ahem, MUSTAAAAAAAAAARRRDs — out there,” Heinz wrote in a press release, adding that during the Grammys on February 2, the pair officially dropped the Mustard x Heinz collaboration with a dedicated commercial.
Mustard’s Passion for Food
“This collab coming to life is a big deal and something that has been decades in the making for me,” Mustard said in a press release.
“Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life,” he continued. “I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
A New Era of Innovation
Mustard’s love of Heinz has long been immortalized in a diamond-encrusted Heinz Mustard chain the two-time Grammy-winner totes around, and he’s taking it a step further. In his new role, Mustard will remix exclusive recipes, host events throughout the year and more.
A Secret Sauce for the Ages
First up, a secret sauce developed by Mustard and Heinz will soon be released. Heinz says it marks the first national mustard innovation in nearly a decade for the company — and fans can sign up for its waitlist here.
Conclusion
The collaboration between Heinz and Mustard marks a new era of innovation and creativity for the company. With Mustard’s passion for food and Heinz’s commitment to quality, this secret sauce is sure to be a game-changer.
Frequently Asked Questions
* What is the name of the new sauce?
The name of the new sauce has not been officially announced.
* When will the secret sauce be released?
The exact release date has not been disclosed, but fans can sign up for the waitlist to be notified when it’s available.
* What is Chief Mustard Officer’s role?
As Chief Mustard Officer, Mustard will remix exclusive recipes, host events throughout the year, and more.
* What is the significance of this collaboration?
This collaboration marks the first national mustard innovation in nearly a decade for Heinz and represents a new era of creativity and innovation for the company.
