Starbucks Defaults to Mugs for ‘At Here’ Orders, Free Refills in Stores Returning
New Policy Designed to Incentivize Paying Customers to Spend More Time in Stores
Starbucks is making a change to its policy, defaulting to ceramic mugs for customers consuming beverages in stores, and bringing back condiment bars this week. According to a press release from the company, customers will have their beverage served in a ceramic mug if they order a drink “for here.” Other options include a glass or a personal mug brought from home.
Free Refills Included
Customers who use these mugs will be entitled to free refills during their visit, the company said. This change is part of the company’s efforts to incentivize paying customers to spend more time within stores.
Condiment Bars Returning
In addition to the mug change, customers will also be able to use condiment bars within stores, adding in their own creamer, milk, and a variety of sweeteners, according to the press release.
Changes Come as Company Reverses “Open-Door” Policy
The changes come as the company looks to incentivize paying customers to spend more time within stores. Earlier this month, Starbucks reversed its “open-door” policy, requiring customers to buy a beverage or food item if they want to spend time within stores, or to use restrooms.
Code of Conduct Prioritizes Paying Customers
A spokesperson told NBC News that the rules are designed to prioritize paying customers. The new code of conduct also bans discrimination, and bans consumption of outside alcohol, smoking, vaping, and panhandling, according to press releases.
History of Open-Door Policy
The open-door policy was put in place in 2018 after two Black men were arrested at a Philadelphia Starbucks, where they were holding a meeting but had not bought anything from the store. The company instituted the policy in the fallout from the interaction, which was caught on video.
Conclusion
The changes to Starbucks’ policy are designed to encourage paying customers to spend more time within stores, while also prioritizing their needs and preferences. By defaulting to ceramic mugs and bringing back condiment bars, the company is aiming to create a more welcoming and inviting atmosphere for its customers.
FAQs
* Q: What is the new policy regarding mugs?
A: Starbucks will default to ceramic mugs for customers consuming beverages in stores, with options to use a glass or a personal mug brought from home.
* Q: Will customers be charged for refills?
A: No, customers who use ceramic mugs will be entitled to free refills during their visit.
* Q: Are condiment bars returning?
A: Yes, condiment bars will be available for customers to use within stores, allowing them to add their own creamer, milk, and sweeteners to their drinks.
* Q: What is the new code of conduct?
A: The new code of conduct prioritizes paying customers, banning discrimination, consumption of outside alcohol, smoking, vaping, and panhandling.
