Thanksgiving Meal Deals and Price Wars
Grocers Compete for Holiday Tables
With Thanksgiving less than two weeks away, Walmart, Target, Aldi, and other grocers are competing for a place on holiday tables with turkey dinner deals and other promotions to tempt Americans who haven’t recovered from recent food price inflation.
Walmart’s Thanksgiving Meal Deal
Walmart, the nation’s largest food retailer, first bundled the makings of a traditional turkey feast into a meal deal three years ago. This year, the 29-item offer, which includes a frozen turkey and ingredients for side dishes, costs less than $55 and is intended to serve eight. That calculates to less than $7 per person.
Target’s Thanksgiving Meal Deal
Target’s version for four people costs $20, $5 less than the company’s 2023 Thanksgiving meal, and includes a frozen turkey, stuffing mix, and canned green beans and canned jellied cranberry sauce.
Aldi’s Thanksgiving Meal Deal
Aldi’s offers a frozen Butterball turkey with gravy mix as well as pumpkin ingredients for pumpkin pie and ingredients for side dishes like sweet potato casserole. The German-owned supermarket chain priced it for $47 and said that was less than it charged for the same items in 2019.
Meijer’s Thanksgiving Meal Deal
Meijer, with more than 500 supercenters in the Midwest, jumped into the fray last week by offering a frozen turkey for 49 cents per pound or lower and a $37 Thanksgiving family meal for a group of four to six.
The Importance of Thanksgiving to Grocers
While consumer perceptions of grocery prices is based on the cost of staples like eggs and milk, "the Thanksgiving meal has become essentially a new benchmark," Jason Goldberg, chief commerce strategy officer at Publicis Groupe, a global marketing and communications company.
Comparing the Respective Menus
Comparing the respective menus to determine which represents the best value is difficult since recommended serving sizes and contents vary. But the promotions, introduced earlier than ever and at a time when many households remain put off by higher prices, underscore the importance of Thanksgiving to grocers, analysts said.
Conclusion
Grocers are competing fiercely for a place on holiday tables with turkey dinner deals and other promotions to tempt Americans who haven’t recovered from recent food price inflation. With Thanksgiving less than two weeks away, it’s clear that the holiday meal has become a new benchmark for grocery prices.
FAQs
Q: What is the cost of Walmart’s Thanksgiving meal deal?
A: The 29-item offer costs less than $55 and is intended to serve eight.
Q: What is included in Target’s Thanksgiving meal deal?
A: The deal includes a frozen turkey, stuffing mix, and canned green beans and canned jellied cranberry sauce.
Q: What is the price of Aldi’s Thanksgiving meal deal?
A: The deal is priced for $47 and includes a frozen Butterball turkey with gravy mix as well as pumpkin ingredients for pumpkin pie and ingredients for side dishes like sweet potato casserole.
Q: What is the cost of Meijer’s Thanksgiving meal deal?
A: The deal includes a frozen turkey for 49 cents per pound or lower and a $37 Thanksgiving family meal for a group of four to six.
