Starbucks Unveils Its 2024 Holiday Cup Designs
Just like Mariah Carey, Starbucks is welcoming the holiday season a wee bit early. Starting November 7, the coffee chain announced that its highly-anticipated holiday cup designs will be arriving in stores, just as it does away with its nondairy milk upcharge.
Design Inspiration
Heading up the design effort was Kristy Cameron, Starbucks’ creative director, who said that her team was inspired by "genuine moments of joy" for the look and feel of this year’s cups. "Whether that’s coffee trees growing, beans roasting, cups toasting, or lights glowing — we wanted to share the warmth of our coffeehouse and the anticipation of the red cups arriving with our customers and partners," Cameron said in a press release.
"Merrier Together" Theme
This year’s theme is "Merrier Together," which the coffee giant says relates to its whole holiday campaign, with a palette that pairs Starbucks’ green and cranberry red with soft pastels inspired by fondant icing. Graphic elements take inspiration from vintage holiday ornaments, peppermints, and other holiday favorites. "We’re really excited to lean into greens this year," Cameron said, putting special emphasis on the "vibrant and bright" jade green present in four out of the five designs.
Cup Designs
The hot cup sleeves include a "wavy motif" with a scalloped edge treatment, called the "siren wave," as well as little badges for baristas to write messages.
Warm Wishes
Starbucks’ Warm Wishes cup design.
The designers were inspired by the overhead view of coffee cups coming together and toasting one another. The interconnected dots also look like the bokeh of glowing holiday lights, when circles of light blur together in harmony.
Joyful Connection
Starbucks’ Joyful Connection cup design.
The design takes inspiration from coffee roasting, pointing to the "round metal cooling tray" that its coffee is released into at its Reserve locations, as well as the whirling of a "mechanical arm" that cools the beans. These steps involve circular shapes which are combined to form this pattern concept.
Lyrical Landscape
Starbucks’ Lyrical Landscape cup design.
The design features "vibrant, undulating lines" threaded together, reminiscent of a "perfectly wrapped gift" and "reminiscent of holiday ribbons and the green rolling hills where coffee is grown," with its alternating bands of red, green, and pink.
Siren Chorus
Starbucks’ Siren Chorus cup design.
The design draws inspiration from the patterns made from "raking coffee beans in the sun" as well as the "flowing lines" of the Starbucks siren.
Holiday Cold Cup
Starbucks’ 2024 Holiday Cold Cup design.
The festive charms add a "touch of cheer" to the holiday season’s cool and icy beverages.
Conclusion
Starbucks’ 2024 holiday cup designs are here, and they’re sure to bring joy and cheer to customers around the world. With their vibrant colors and festive designs, these cups are the perfect way to get into the holiday spirit.
FAQs
Q: When can I get my hands on the new holiday cups?
A: The new holiday cups will be available in stores starting November 7.
Q: What’s the inspiration behind this year’s cup designs?
A: The designs are inspired by "genuine moments of joy," including coffee trees growing, beans roasting, cups toasting, and lights glowing.
Q: What’s the theme of this year’s holiday campaign?
A: The theme is "Merrier Together," which is reflected in the cup designs and overall holiday campaign.
