Wendy’s and Paramount Unleash the Krabby Patty Kollab: A Limited-Time Celebration of SpongeBob SquarePants’ 25th Anniversary
The Collaboration: A Match Made in Bikini Bottom
On October 2, Wendy’s announced a partnership with Paramount to celebrate the 25th anniversary of "SpongeBob SquarePants" with the Krabby Patty Kollab. This beef and sponge team-up includes the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty, available in the U.S., Canada, and Guam starting October 8.
The Menu Items:
- Krabby Patty Kollab Burger: A quarter pound of Wendy’s beef, two slices of American cheese, lettuce, tomato, pickle, onion, and a "top-secret" Krabby Kollab sauce served on a toasted bun.
- Pineapple Under the Sea Frosty: A Vanilla Frosty base swirled with a pineapple-mango puree.
The Collaboration’s Backstory
The partnership was first leaked in August when an internal Wendy’s memo dated August 16 made its way online. Fans of the show have been hypothesizing what the Krabby Patty might taste like in real life, and now they’ll get their answer.
What the Partners Say
"In a world of people cutting corners, Wendy’s is known for quality in everything we do — from our fresh, famous food to collaborations with brands that our fans love," said Lindsay Radkoski, Wendy’s U.S. CMO. "So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!"
"Dario Spina, CMO of Paramount Brand Studio, said the collaboration is also a way for the brand to celebrate two-and-a-half decades of everyone’s favorite porous pal.
Immersive Experience
On October 7 and 8, customers in Los Angeles’ Panorama City neighborhood can enjoy a Wendy’s Krabby Patty Kollab Meal through an immersive Wendy’s drive-thru experience.
Conclusion
The Krabby Patty Kollab is a unique and exciting collaboration between Wendy’s and Paramount to celebrate the 25th anniversary of "SpongeBob SquarePants." With its limited-time availability, fans of the show will want to act fast to try these special menu items.
Frequently Asked Questions
Q: When can I try the Krabby Patty Kollab?
A: In the U.S., Canada, and Guam starting October 8.
Q: What are the exclusive items part of the collaboration?
A: The Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty.
Q: Is the Krabby Kollab sauce a secret?
A: Yes, the sauce is a "top-secret" recipe, but fans can try to reverse-engineer it, if they can sneak a peek at the recipe book.
