Tostitos Chips Get a Boost: 20% More Chips in Bonus Bags for Same Price
Consumers Rejoice as PepsiCo Addresses Shrinkflation Concerns
A representative for PepsiCo, the makers of chips that include Tostitos and Ruffles, confirmed to TODAY.com that the company will soon add 20% more chips to "bonus" bags of Ruffles and Tostitos for the same retail price. This move comes as consumers are complaining about widespread "shrinkflation," or paying the same retail price for a product that’s now smaller.
What is Shrinkflation?
Shrinkflation is a phenomenon where consumers pay the same price for a product, but the product itself becomes smaller. It’s a way for companies to maintain profit margins while appearing to keep prices the same.
The Rise of Shrinkflation
In 2021, the Consumer World website reported that a bag of Tostitos’ "Hint of Guacamole" chips had shrunk in size from 12 ounces to 11 ounces. Similarly, a bag of Tostitos "Hint of Lime" chips had dropped from 13 ounces down to 11. This trend has been seen across various products, from Chef Bombay frozen dinners to Glad kitchen garbage bags, to the now "comically small" McDonald’s Filet-O-Fish.
The Outrage
A quick search for #shrinkflation content on X and TikTok shows shoppers annoyed by the skimpier packaging sizes of various products. One TikTok user filmed himself opening a snack-size bag of Doritos, only to find five chips inside. The video garnered over 670 comments from equally frustrated shoppers, with one writing, "I can’t even bring myself to buy chips anymore. To get two handfuls in a $6 bag is maddening!"
What’s Behind Shrinkflation?
Despite smaller packaging sizes, the prices of salty snacks have continued to rise in recent years. In September 2020, the average price of a 16-ounce bag of potato chips was $5.02, according to the Bureau of Labor Statistics. By September 2024, the price had jumped to $6.46.
Lawmakers Take Action
Everyday consumers aren’t the only ones riled up about shrinkflation. Lawmakers are also getting involved. Sen. Elizabeth Warren of Massachusetts and Rep. Madeleine Dean of Pennsylvania called out PepsiCo, General Mills, and Coca-Cola for using shrinkflation tactics as a means to boost their bottom line.
Conclusion
As consumers, it’s empowering to know that our voices are being heard. Companies like PepsiCo are taking steps to address our concerns, and lawmakers are holding them accountable for their actions. Remember, as consumers, we have the power to demand better. Let’s keep an eye on these companies and hold them to high standards.
FAQs
Q: What is shrinkflation?
A: Shrinkflation is when a company reduces the size of a product while keeping the price the same.
Q: What products have been affected by shrinkflation?
A: Various products, including Tostitos chips, Chef Bombay frozen dinners, Glad kitchen garbage bags, and McDonald’s Filet-O-Fish, have been affected by shrinkflation.
Q: Why is shrinkflation happening?
A: Companies are reducing product sizes to maintain profit margins and increase profits.
Q: What can I do about shrinkflation?
A: As a consumer, you can raise your voice by sharing your concerns on social media and supporting companies that prioritize fair pricing practices. Remember, as consumers, we have the power to demand better.
