The University of Miami Takes the Lead in Academic Innovation with New Taylor Swift Course
New Course Aims to Unpack Swift’s Billion-Dollar Brand
The University of Miami takes its responsibility to future generations very seriously. The most recent example: a new course tracing the genius of Taylor Swift.
Course Details
Earlier this month, enrollment opened for STC 290: The Mastermind of the Taylor Swift Brand, a strategic communications elective being offered this fall. The class, capped at 150 students, is open to all majors and fulfills the university’s new Communication Literacy minor.
Professor and Course Objectives
Taught by associate professor Dr. Alyse Renee Lancaster, STC 290 examines Swift’s meteoric rise, her massive cultural impact, and the pivotal role social media has played in her billion-dollar brand. Students will unpack Swift’s strategies for garnering her fiercely loyal, cross-generational global audience.
Unique Course Offering
The U isn’t the only major university offering a course focused on the elite pop star. Berklee College of Music, Stanford, and Rice Universities also have Taylor Swift-based classes this year, including classes covering the artist’s song compositions and lyrical evolution. Last spring, the University of Missouri offered "Taylor Swiftory: History & Literature Through Taylor Swift."
The University of Texas and New York University’s Clive Davis Institute
The University of Texas at Austin and New York University’s Clive Davis Institute also taught courses covering her music in 2022. In Miami fashion, we’re a bit more interested in learning about Swift’s money and power. Will this city’s influencer-obsessed youth have the attention spans to take notes?
Conclusion
The University of Miami’s commitment to innovative and relevant academic programs is evident in the introduction of STC 290. This course offers students a unique opportunity to explore the intersection of pop culture, marketing, and branding. As Swift’s legion of fans demonstrates, her global appeal is undeniable. By examining her success through the lens of strategic communications, students will develop a deeper understanding of the power of brand building and marketing.
Frequently Asked Questions
Q: What is the course about?
A: STC 290: The Mastermind of the Taylor Swift Brand is a strategic communications elective that examines Swift’s rise to fame, her cultural impact, and the role of social media in her success.
Q: Who can take the course?
A: The course is open to all majors and fulfills the university’s new Communication Literacy minor.
Q: How many students can enroll in the course?
A: The course is capped at 150 students.
Q: What are the benefits of taking this course?
A: Students will gain a deeper understanding of the power of brand building and marketing, as well as the importance of social media in today’s digital landscape.
