{"id":670,"date":"2024-10-15T11:34:39","date_gmt":"2024-10-15T18:34:39","guid":{"rendered":"https:\/\/citystuff.com\/los-angeles\/?p=670"},"modified":"2024-10-15T11:34:39","modified_gmt":"2024-10-15T18:34:39","slug":"bruins-for-life-emerges-as-ucla-footballs-new-nil-arm-in-reboot","status":"publish","type":"post","link":"https:\/\/citystuff.com\/los-angeles\/bruins-for-life-emerges-as-ucla-footballs-new-nil-arm-in-reboot\/","title":{"rendered":"Bruins for Life emerges as UCLA football&#8217;s new NIL arm in reboot"},"content":{"rendered":"<p><strong>UCLA&#8217;s Football Team Gets Boost with Bruins for Life NIL Arm<\/strong><\/p>\n<p><strong>New Structure for NIL Initiatives<\/strong><\/p>\n<p>UCLA&#8217;s athletic department has announced a massive midseason change, aimed at rebooting its name, image, and likeness (NIL) endeavors. As part of this reorganization, the school has established Bruins for Life, a new NIL arm focused solely on football. This move is designed to provide a more streamlined approach to fundraising and support for football student-athletes.<\/p>\n<p><strong>Breaking Down the New Structure<\/strong><\/p>\n<p>The new structure will see three key branches:<\/p>\n<ul>\n<li><strong>Bruins for Life<\/strong>: Focused on football, this arm is spearheaded by former UCLA safety and two-time Super Bowl champion James Washington and longtime donor John Manuk. Prior to its official launch, Bruins for Life had quietly raised over $1 million.<\/li>\n<li><strong>Champion of Westwood<\/strong>: Will support women&#8217;s basketball and Olympic sports.<\/li>\n<li><strong>Men of Westwood<\/strong>: Will support men&#8217;s basketball.<\/li>\n<\/ul>\n<p><strong>Football Coach&#8217;s Role in NIL Efforts<\/strong><\/p>\n<p>UCLA football coach DeShaun Foster has played a crucial role in the success of NIL initiatives, and his staff is credited with putting effort into rebuilding the program&#8217;s focus on NIL. According to Athletic Director Martin Jarmond, &quot;DeShaun and his staff have made it a priority, and that&#8217;s what you&#8217;re seeing with Bruins for Life emerging strong out of the gate.&quot;<\/p>\n<p><strong>Men of Westwood&#8217;s Achievements<\/strong><\/p>\n<p>Men of Westwood, led by Ken Graiwer and Coach Mick Cronin, has been a stalwart for the athletic department&#8217;s NIL fundraising efforts. The team has featured the NIL logo on interview backdrops and has snagged six transfer players as part of a heralded recruiting class. &quot;Mick Cronin has attacked NIL, and he&#8217;s done a tremendous job creating opportunities for our young men in the basketball program,&quot; Jarmond said.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>The reorganization of UCLA&#8217;s NIL initiatives is a positive step forward, providing clarity and focus on fundraising efforts. With Bruins for Life, Champion of Westwood, and Men of Westwood, the athletic department can effectively support its student-athletes in a more streamlined manner. As Jarmond noted, &quot;This structure gives us more clarity, making it easier for people to support our student-athletes.&quot;<\/p>\n<p><strong>FAQs<\/strong><\/p>\n<p>Q: What is the purpose of Bruins for Life?<br \/>\nA: Bruins for Life is a new NIL arm focused solely on football, established to provide more support for football student-athletes.<\/p>\n<p>Q: What is the role of DeShaun Foster in NIL efforts?<br \/>\nA: DeShaun Foster, the UCLA football coach, has played a crucial role in the success of NIL initiatives and has made it a priority for his staff to focus on NIL.<\/p>\n<p>Q: What is the goal of the new NIL structure?<br \/>\nA: The goal is to provide a more streamlined approach to fundraising and support for football student-athletes, as well as support for other sports and programs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UCLA&#8217;s Football Team Gets Boost with Bruins for Life NIL Arm New Structure for NIL Initiatives UCLA&#8217;s athletic department has announced a massive midseason change, aimed at rebooting its name, image, and likeness (NIL) endeavors. As part of this reorganization, the school has established Bruins for Life, a new NIL arm focused solely on football. 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