{"id":26104,"date":"2025-12-21T23:56:58","date_gmt":"2025-12-22T07:56:58","guid":{"rendered":"https:\/\/citystuff.com\/los-angeles\/prices-jump-56-for-airbnbs-in-l-a-during-the-world-cup\/"},"modified":"2025-12-21T23:56:59","modified_gmt":"2025-12-22T07:56:59","slug":"prices-jump-56-for-airbnbs-in-l-a-during-the-world-cup","status":"publish","type":"post","link":"https:\/\/citystuff.com\/los-angeles\/prices-jump-56-for-airbnbs-in-l-a-during-the-world-cup\/","title":{"rendered":"Prices jump 56% for Airbnbs in L.A. during the World Cup"},"content":{"rendered":"

Introduction to the World Cup Airbnb Market<\/h2>\n

On June 12, Peggy Orenstein\u2019s inbox flooded with booking requests for her Inglewood Airbnb. The date seemed random, but after a quick search, the influx of interest became clear. It was exactly a year before one of the biggest events in American soccer history, when the U.S. will kick off its World Cup in a match against Paraguay at SoFi Stadium, and Orenstein had set up the system to only accept booking requests up to a year in advance.<\/p>\n

The Impact on Local Airbnb Prices<\/h2>\n

Orenstein\u2019s rental sits just across the street from the venue. Suddenly, her Airbnb became one of the hottest homes in the Southland. She hadn\u2019t adjusted the prices yet to reflect the rabid demand, so she declined the requests and tweaked the rates. Typically, a two-night stay at the house would cost around $1,000. For a two-night stay during the Americans\u2019 opening match June 12, it\u2019ll now cost more than $10,000.<\/p>\n

Expected Travel and Demand<\/h2>\n

Roughly 6.5 million people are expected to travel to North America during the 2026 World Cup, and many of them will be heading to L.A., where SoFi Stadium is hosting eight games, including two U.S. matches during the group stage. Airbnb hosts are viewing the games as a gold mine, hoping soccer fans will shell out thousands to stay near the stadium.<\/p>\n

The World Cup Rental Market<\/h2>\n

The World Cup rental market will serve as a test case for the 2028 Olympics, when an estimated 15 million people are expected to visit Southern California. For the night of the opening match June 12, more than 70% of short-term rentals in Inglewood have already been booked, according to data site Inside Airbnb. That\u2019s a 58% increase compared to typical reservation rates on normal days.<\/p>\n

Rising Rates<\/h2>\n

Rates are rising as well. On June 1, the average booked rate for an Airbnb in L.A. is $245, according to data platform AirDNA. On June 12, when the U.S. plays Paraguay, it\u2019s $382 \u2014 a 56% jump. In Inglewood, prices are even wilder. Homes that normally rent for hundreds are listed for thousands. The nightly price for a one-bedroom apartment a block from SoFi is typically around $400. On June 11, the day before the game, it\u2019s $713. On June 12, the day of the game, it\u2019s $1,714.<\/p>\n

Host Strategies<\/h2>\n

Some hosts use an algorithm to determine their nightly rates, but Orenstein sets the prices herself. She arrived at the $10,000 number by looking at nearby hotels, which are mostly sold out for the nights of the eight World Cup matches. \u201cThe Lum Hotel had a suite available during the World Cup for $1,943. Meanwhile, our house can accommodate eight guests with four bedrooms, plus a kitchen and yard,\u201d she said.<\/p>\n

Luxury Rentals<\/h2>\n

Demand isn\u2019t limited to Inglewood. Luxury rentals across Los Angeles are being booked for eye-popping numbers, according to Mokhtar Jabli, founder of luxury rental platform Nightfall Group. He\u2019s booked two so far. The first was rented by a Florida client coming to Los Angeles to see Iran play two matches at SoFi Stadium against New Zealand and Belgium. The modern home in Hollywood Hills, complete with an infinity pool overlooking the city, rented for $33,000 for seven nights from June 15 to 22.<\/p>\n

Economic Expectations<\/h2>\n

Jamie Lane, chief economist for AirDNA, expects a surge across L.A. County \u2014 not just in demand, but in supply. \u201cThere\u2019s a lot of interest right now in what you can make as a host,\u201d Lane said. \u201cIn most cities, there won\u2019t be enough lodging, so that pushes rates higher.\u201d He added that since Airbnb is the official \u201cAlternative Accommodations and Bookings Platform\u201d of the World Cup, the company is urging people to host.<\/p>\n

Regulations and Enforcement<\/h2>\n

It\u2019s unclear how proactive Southern California cities will be in cracking down on illegal listings as homeowners look to make a quick buck by renting out their rooms. Many cities have strict short-term rental regulations, but haven\u2019t taken the steps necessary to enforce them. Last year, the L.A. Housing Department estimated that 7,500 short-term rentals were violating the city\u2019s Home Sharing Ordinance, but the city only issued 300 citations.<\/p>\n

Conclusion<\/h2>\n

The World Cup is expected to bring a significant surge in demand for short-term rentals in Los Angeles, particularly in areas near SoFi Stadium. As a result, prices are expected to rise dramatically, with some hosts listing their properties for thousands of dollars per night. While this presents an opportunity for homeowners to earn significant revenue, it also raises concerns about the enforcement of short-term rental regulations and the potential impact on local housing markets.<\/p>\n

FAQs<\/h2>\n