Introduction to the Wienie 500

Background

Oscar Mayer is hitting the racetrack with the debut of the first-ever “Wienie 500,” a competition that will see the brand’s iconic Wienermobiles racing on the historic Indianapolis Motor Speedway.
The event marks the first competitive race for the entire Wienermobile fleet and the first time all six vehicles have gathered in over a decade.

Regional Representation

Each Wienermobile will represent a distinct regional hot dog, including:

• The Chi Dog, representing the Midwest
• The New York Dog, representing the East Coast
• The Slaw Dog, representing the Southeast
• The Sonoran Dog, representing the Southwest
• The Chili Dog, representing the South
• The Seattle Dog, representing the Northwest

Event Details

The event will include custom Hotdogger racing suits and a finish-line celebration in the “Wiener’s Circle”—featuring a condiment spray and a hot dog for the champion.
“The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season,” Kelsey Rice, brand communications director at Oscar Mayer, said in a statement. “As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.”

Partnerships and Broadcasting

Oscar Mayer is also teaming up with DraftKings to launch a free-to-play pool that lets fans predict the outcome of the Wienie 500. Participants can visit DraftKings.com and answer race-related questions for a chance to win a share of a $10,000 prize pool.
The race, set for Friday, May 23 at 2 p.m. ET, will be streamed live on the FOX Sports app and @INDYCARonFOX social media accounts. Highlights will also air during the Indy 500 pre-race show on FOX.

Conclusion

The Wienie 500 is set to be an exciting event that combines the iconic Wienermobiles with the thrill of racing. With its unique regional hot dog representations and fun events, it’s an event not to be missed. Whether you’re a fan of hot dogs or just looking for some light-hearted entertainment, the Wienie 500 has something for everyone.

FAQs

• Q: When is the Wienie 500 taking place?
  A: The Wienie 500 is set to take place on Friday, May 23 at 2 p.m. ET.
• Q: Where can I watch the Wienie 500?
  A: The race will be streamed live on the FOX Sports app and @INDYCARonFOX social media accounts. Highlights will also air during the Indy 500 pre-race show on FOX.
• Q: How can I participate in the free-to-play pool?
  A: Participants can visit DraftKings.com and answer race-related questions for a chance to win a share of a $10,000 prize pool.