Introduction to Coachella 2025
Happy Coachella Season, Angelenos! Whether you’re a seasoned desert expert or a first-time festivalgoer, one thing’s for sure—the party doesn’t stop at the Empire Polo Fields. Beyond the stacked lineups and iconic Sahara Tent sets, Coachella weekend is just as much about the vibes off-stage as it is on. From buzzy brand activations to invite-only ragers, the desert transforms into a playground for fashion, beauty, and music lovers alike. Major players in skincare, fashion, and lifestyle are bringing their A-game (and A-list guest lists) with exclusive events, curated experiences, and can’t-miss parties popping off all across the Coachella Valley.
We’ve got the scoop on the hottest happenings to hit before, during, and after the fest! Keep reading for the top unofficial Coachella happenings to attend (and talk your besties into getting in the door) and don’t forget to bookmark this page as we’ll be updating the list as the event invites land in our inboxes in the coming weeks.
On-Site Events
Heineken House Weekend 1 & 2 (Indio)
Heineken, an OG Coachella partner, is back for another year of the iconic festival within the festival: Heineken House. With a refreshed design and vinyl record-inspired elements creating a "listening bar" vibe, Heineken House offers festivalgoers an oasis on the Coachella grounds. This year’s lineup features performances from top artists like Pusha T, Afrojack, The Pharcyde, DJ Premier, and Qveen Herby, delivering the perfect mix of brews and beats.
- When: Friday, April 11 through Sunday, April 13 & Friday, April 18 through Sunday, April 20
- Where: Empire Polo Club, 81-800 51st Ave., Indio, 92201
- Getting In: Coachella Admission Required
Do LaB Stage at Coachella (Coachella Valley)
Celebrating 20 years in the desert, Do LaB returns with Coachella’s most immersive stage experience featuring a high-energy mix of B2Bs, DJ sets, and surprise guests. This year’s lineup includes DJ PEE .WEE (aka Anderson .Paak), TOKiMONSTA, Blu DeTiger (DJ Set), Snakehips B2B What So Not, Trixie Mattel (DJ Set), MK B2B Special Guest, and more. Expect nonstop energy, creative stage design, and unexpected appearances across both weekends.
- When: Friday, April 11 through Sunday, April 13 & Friday, April 18 through Sunday, April 20
- Where: Empire Polo Club, 81-800 51st Ave., Indio, 92201
- Getting In: Coachella Admission Required
Absolut House of Cosmo (Coachella)
Absolut brings its Born to Mix DNA to Coachella 2025 with the Absolut House of Cosmo, celebrating the iconic Cosmopolitan cocktail. In partnership with Paris Hilton’s 11:11 Media, the immersive experience invites festival-goers to enjoy delicious Absolut cocktails. Paris Hilton, Absolut’s Partner-in-Cosmo, leads the experience. Beyond Coachella, the Absolut x Paris Hilton Cosmo Collection will be available on ReserveBar, featuring the new Ready-to-Serve Absolut Classic Cosmopolitan and exclusive merch.
- When: Friday, April 11 through Sunday, April 13 from 12 p.m. to 6 p.m.
- Where: Empire Polo Club, 81-800 51st Ave., Indio, 92201
- Getting In: Invite-Only (Guests must be 21+)
Ongoing Events
True Religion Buddhafest (Bermuda Dunes)
True Religion returns to the desert for year two of Buddhafest—a festival oasis and gifting suite offering guests the ultimate backstage pass. Expect live DJ sets, refreshing cocktails, sweet treats, and an exclusive look into the world of True Religion in celebration of festival season.
- When: Friday, April 11 through Saturday, April 12 from 12 p.m. to 5 p.m.
- Where: Bermuda Dunes, CA (Exact Location Shared Upon RSVP)
- Getting In: RSVP Required
29Rooms Presents Lunar Lounge (Palm Springs)
To celebrate its 20th anniversary, 29Rooms returns to the desert with The Lunar Lounge, an exclusive, immersive experience blending beauty, art, and wellness. This poolside oasis is the ultimate pre-festival retreat, offering guests a chance to unwind and connect before the weekend festivities begin. Enjoy astrology readings, festival beauty touch-ups, and a community-driven space that reflects the spirit of Refinery29.
- When: Friday, April 12 through Saturday, April 13
- Where: Palm Springs (Exact Location Shared Upon RSVP)
- Getting In: Invite-Only (60 lucky R29 fans can win a chance to attend—enter now!)
Gallery Desert House (Indio)
Festival season kicks off at the second annual Gallery Desert House, your ultimate desert oasis. Join them for wellness wake-ups, pool parties, gifting suites, and late-night DJ performances. Presented by PATRÓN EL ALTO, this immersive experience will feature top creators, influencers, and talent with brand activations from PATRÓN, Raw Sugar, Hunter Boots, Vince Camuto, High Noon, and more. Enjoy specialty cocktails, music sets, high-energy pool parties, and wellness activities that will keep you refreshed all weekend long.
- When: Friday, April 11 through Sunday, April 13 from 12 p.m. to 11 p.m.
- Where: Indio (Exact Location Shared Upon RSVP)
- Getting In: RSVP Required
ZENYARA Desert Nights by Dorsia (Coachella Valley)
The iconic invite-only ZENYARA Desert Nights returns to an exclusive estate just minutes from the festival. In partnership with Dorsia and PATRÓN EL ALTO, this luxurious three-day celebration promises elevated vibes and prestige pours. Guests will sip on specialty PATRÓN cocktails while vibing to a stacked lineup featuring Bob Moses, Ahmed Spins, Damian Lazarus, Dennis Cruz, Dixon, Jimi Jules, WhoMadeWho, Yulia Niko, and Desiree.
- When: Friday, April 11 through Sunday, April 13
- Where: Private Estate
- Getting In: Invite Only
Thursday, April 10
ALT 101.5 Coachella Pre-Party (Palm Springs)
Kick off festival weekend with a free live show at The Palm Springs Surf Club, presented by ALT 101.5! Enjoy performances by Jakobs Castle (featuring Jakob Nowell of Sublime) and Save Ferris on Thursday evening. Food and drinks will be available for purchase, and good vibes are guaranteed. Powered by AMALA Restaurant, NÜTRL Vodka Seltzer, Coachella Valley Volkswagen, and The Palm Springs Surf Club.
- When: Thursday, April 10 from 5 p.m. to 7 p.m.
- Where: The Palm Springs Surf Club, 1500 S. Gene Autry Trail, Palm Springs, 92264
- Getting In: Free Entry (First Come, First Served – Limited Capacity)
MAXIM Presents: The Arrival (Bermuda Dunes)
MAXIM kicks off festival weekend with The Arrival, an exclusive late-night event celebrating the release of Freaky Tales. The invite-only bash will feature a special performance by hip-hop legend Too $hort and marks the official start of the Coachella party circuit.
- When: Thursday, April 10 from 9 p.m. to 2 a.m.
- Where: Bermuda Dunes (Exact Location Shared Upon RSVP)
- Getting In: Invite Only
Friday, April 11
NYLON House in the Desert (Coachella Valley)
Presented by Ulta Beauty, NYLON is hosting an unofficial kickoff to the biggest festival celebration in music will feature a star-studded guestlist, a special performance by award-winning, multi-platinum singer/songwriter Dove Cameron. There will also be DJ sets by James Hype and Austin Millz. This year’s oceanic theme, Deep Dive, will invite guests to plunge into the depths of self-discovery and ignite vibrant worlds waiting to be uncovered.
- When: Friday, April 11
- Where: Private Estate
- Getting In: Invite Only
Passes Night Zero (Thermal)
Passes kicks off Coachella weekend with Night Zero, an exclusive one-night-only party bringing together top creators, artists, and DJs for an electrifying start to the festival. Expect a high-energy scene, major talent, and vibes that set the tone for the weekend.
- When: Friday, April 11 from 9 p.m. to 3 a.m.
- Where: ABC Ranch, 55024 Calhoun St., Thermal, 92274
- Getting In: Invite Only
Saturday, April 12
MuSick: Live from Reggie Watts’ Couch (Palm Springs)
Billboard and Amazon are teaming up to present MuSick, a wellness-inspired daytime activation during Coachella Weekend One. Hosted at the Ace Hotel, the event features a live performance by comedian and musical improviser Reggie Watts, who’s turning coughs, sneezes, and wheezes into comedic beats. Expect DJ sets by Neil Frances, giveaways, cocktails, mocktails, and a hilarious spin on self-care — all powered by Amazon Pharmacy and One Medical.
- When: Saturday, April 12 from 12 p.m. to 4 p.m.
- Where: Ace Hotel
