Tuesday, October 14, 2025

UFC fight at White House on July 4 ‘absolutely happening,’ Dana White says

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Introduction to the UFC Fight at the White House

President Trump announced that a UFC fight will take place at the White House grounds next year. A championship fight will take place around July 4th, 2026. UFC CEO Dana White says a Fourth of July fight card at the White House is "absolutely happening" next year, with plans for the event to air live on CBS as part of the United States’ 250th birthday celebration.

Background on the UFC and the White House Event

White told the Associated Press he will meet with President Donald Trump and Ivanka Trump in late August to finalize logistics for the historic event. Trump announced last month he wanted to host a UFC match on the White House South Lawn with up to 20,000 fans. "Think about that — the 250th birthday of the United States of America, the UFC will be on the White House South Lawn live on CBS," White said.

The Evolution of the UFC

The idea of cage fights at the White House might have seemed impossible when the Fertitta brothers purchased UFC for $2 million in 2001 and put White in charge. Now, UFC is coming off its richest media rights deal yet.

Paramount+ Deal Will Change How UFC Fans Watch Fights

U.S. fans will no longer need to pay $79.99 per pay-per-view fight starting in 2026. Instead, all major UFC events — including 13 numbered cards and 30 Fight Nights each year — will be available on Paramount+ through a new seven-year, $1.1 billion deal. Some marquee cards will also air on CBS, making them accessible to an even wider audience. Depending on their Paramount+ plan, U.S. subscribers will pay between $5.99 and $11.99 a month for access.

Details of the Paramount+ Deal

White praised Paramount and Skydance CEO David Ellison as "brilliant businessmen, very aggressive, risk takers," adding, "These are the kind of guys I like to be in business with." The deal is a major jump from the roughly $550 million ESPN currently pays annually for UFC coverage and comes just days after the $8 billion Skydance-Paramount merger closed.

What We Don’t Know About the Paramount+ Deal

Paramount+ hasn’t confirmed whether it will raise subscription prices before or during the contract. It’s also unclear:

  • How UFC archival footage will be packaged for streaming.
  • Whether full fight replays and historic bouts will be included at no extra cost.
  • If bars and restaurants will need new licensing agreements to air events.
  • How the change might impact fighter pay, particularly for athletes whose contracts include pay-per-view incentives.

What’s Next for the UFC and Paramount+

White said UFC matchmakers are already working on the debut Paramount card, though no main event for the July 4 White House show has been announced. "This is a 1-of-1 event," White said. "Every time we win, everybody wins."

Conclusion

The upcoming UFC fight at the White House on July 4th is a historic event that will be part of the United States’ 250th birthday celebration. With the new Paramount+ deal, UFC fans will have easier access to fights, and the sport is expected to reach a wider audience. The details of the event and the deal are still being finalized, but one thing is certain – this will be a unique and exciting experience for UFC fans.

FAQs

Q: When will the UFC fight at the White House take place?
A: The UFC fight at the White House will take place on July 4th, 2026.
Q: How much will UFC fans pay for Paramount+?
A: U.S. subscribers will pay between $5.99 and $11.99 a month for access to UFC events on Paramount+.
Q: Will the Paramount+ deal include archival footage and full fight replays?
A: It is unclear how UFC archival footage will be packaged for streaming and whether full fight replays and historic bouts will be included at no extra cost.
Q: How will the new deal impact fighter pay?
A: It is unclear how the change might impact fighter pay, particularly for athletes whose contracts include pay-per-view incentives.

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