Taco Bell’s Live Mas Event Moves to New York City
New Location for the Event
Taco Bell’s Live Mas event, originally scheduled to take place at the Hollywood Palladium in Los Angeles, will move to New York City, company officials announced Wednesday. The event, originally scheduled for January 28, was initially postponed.
Reason for the Move
The Irvine-based fast-food giant cited a desire to “focus on ongoing wildfire recovery and rebuilding efforts” as the reason for the change in location. This decision reflects the company’s commitment to supporting those affected by the recent natural disasters.
A Look Back at Live Mas
Taco Bell held its first Live Mas event during Super Bowl weekend last year, where it announced upcoming menu plans. This year, the company plans to “unveil 2025’s biggest innovations— on and off the menu.” Company officials and surprise guests are slated to take the stage on March 4.
Ticket Information
Taco Bell rewards members will have the chance to get tickets during the chain’s weekly Tuesday Drop on February 11 at 2 p.m. Tickets will be available on a first-come, first-served basis. For those who can’t get tickets, the event will be streamed live on the chain’s YouTube channel.
What to Expect
During last year’s event, Taco Bell executives announced more than 30 products, including the Cheesy Chicken Crispanada, Cheesy Street Chalupas, Big Cheez-It Crunchwrap Supreme, and more. This year’s event is expected to bring even more exciting announcements and surprises.
FAQs
* When is the new location for the Live Mas event?
+ The event will take place in New York City.
* Why was the event moved from Los Angeles to New York City?
+ The event was moved to focus on ongoing wildfire recovery and rebuilding efforts.
* When can rewards members get tickets?
+ During the chain’s weekly Tuesday Drop on February 11 at 2 p.m.
* Will the event be streamed live?
+ Yes, the event will be streamed live on the chain’s YouTube channel.
