Introduction to Lunchables New Product
Lunchables is reimagining a lunchtime classic with the launch of its first-ever dippable, no-thaw crustless peanut butter and jelly sandwiches, and bringing along some major star power to celebrate.
The new lunch kits include two crustless peanut butter sandwiches per pack, paired with either grape or strawberry-flavored dip. The sandwiches are ready-to-eat straight from the refrigerator, eliminating the thaw time required by frozen alternatives, Lunchables officials said.
Product Features
Promotional image from Lunchables for its new PB&J dipping meals, available in stores May 2025.
“We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customizing – PB&Js will never be the same,” said Danni Levin, associate director of innovation at Lunchables.
Collaboration with Lil Jon and Twista
To mark the debut, Lunchables has also reunited Grammy Award-winning artist Lil Jon and hip-hop speedster Twista for a reimagined version of the viral hit “Peanut Butter Jelly Time.” The new track is available now on Lunchables’ YouTube and Spotify.
Promotional image from Lunchables for a collaboration between rappers Lil Jon and Twista for a remake of the once-viral song "Peanut Butter Jelly Time."
"It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, cause I knew it would be fun, and we would make somethin’ fire,” said Lil Jon in a news release. “PB&J takes me back to my childhood days…YEAHHH!”
Previous Innovations
It’s the latest sandwich endeavor from Lunchables following the 2023 launch of Grilled Cheesies, a frozen grilled cheese sandwich that the company says "replicates a homemade grilled cheese" after 60 seconds in the microwave.
Availability and Pricing
Lunchables PB&J is now available at select retailers for $2.49 per pack.
Conclusion
Lunchables has successfully reimagined a classic lunchtime favorite with its new dippable, no-thaw crustless peanut butter and jelly sandwiches. With its collaboration with Lil Jon and Twista, the company is sure to generate excitement among both kids and parents. The convenience and customizability of the new product make it an attractive option for those looking for a quick and easy lunch solution.
FAQs
Q: What is the new product launched by Lunchables?
A: Lunchables has launched its first-ever dippable, no-thaw crustless peanut butter and jelly sandwiches.
Q: What flavors are available for the dip?
A: The dip is available in either grape or strawberry flavor.
Q: Is the product available in stores now?
A: Yes, Lunchables PB&J is now available at select retailers for $2.49 per pack.
Q: Who collaborated with Lunchables for the promotional song?
A: Lil Jon and Twista collaborated with Lunchables for a reimagined version of the viral hit “Peanut Butter Jelly Time.”
