Tuesday, October 14, 2025

L.A. Filmmakers Win Doritos Ad Contest, Land Super Bowl Commercial

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L.A. Filmmakers Win Doritos Ad Contest, Land Super Bowl Commercial

A Dream Come True for Two Best Friends

Two Los Angeles filmmakers, Dylan Bradshaw and Nate Norell, have won Doritos’ “Crash the Super Bowl Contest” and will have their commercial air during Super Bowl LIX.

A Journey to Success

Bradshaw moved to the L.A. area in 2020 with “no job and a dream,” while Norell discovered his love for filmmaking at 16 and earned a Cinema and Media Arts degree from Biola University.

A Passionate Collaboration

Together, the two hope to “inspire others to take control of their own paths, create their own opportunities, and shape their lives through passion, positivity, and perseverance.”

The Winning Ad: “Abduction”

The ad, “Abduction,” showcases that no one, not even extraterrestrials, can “resist the bold crunch of Doritos.”

A Sneak Peek

A sneak peek of the commercial is available on DoritosCrash.com, and it will air in the first quarter of the Super Bowl.

Awards and Recognition

In addition to having their commercial air during the Super Bowl, Bradshaw and Norell will also receive $1 million and an all-expense-paid trip to New Orleans for The Big Game.

The History of the Contest

First launched in 2006, Doritos’ “Crash the Super Bowl” contest allows fans to produce their own Doritos commercials that could air during the Super Bowl. Contenders are tasked with making a commercial that surpasses anything Doritos could make.

Past Contest Moments

Past moments from the contest include the screeching goat in the 2013 ad “Goat 4 Sale” and the son slapping his dad during the 2010 “House Rules” ad.

Conclusion

Bradshaw and Norell’s win is a testament to the power of passion, creativity, and perseverance. Their commercial, “Abduction,” is sure to entertain and delight audiences during the Super Bowl.

FAQs

Q: What is the “Crash the Super Bowl” contest?
A: The “Crash the Super Bowl” contest is a competition where fans produce their own Doritos commercials that could air during the Super Bowl.

Q: What is the prize for winning the contest?
A: The prize includes having the commercial air during the Super Bowl, $1 million, and an all-expense-paid trip to New Orleans for The Big Game.

Q: How long has the contest been running?
A: The contest was first launched in 2006.

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