Habit Burger & Grill trolls In-N-Out with new billboard

Introduction to the Burger Wars

Habit Burger & Grill is once again taking a playful jab at In-N-Out Burger after the rival chain slipped in USA Today’s 10 Best fast food burger rankings.

Habit’s signature Double Char beat out burgers from In-N-Out and Five Guys to secure the top spot for the second consecutive year. Last year, the Southern California-based chain marked the win with a billboard near an In-N-Out drive-thru by LAX.

The Billboard Jab

This year, Habit returned to the same location with the same congratulatory message, but with a twist. The “2” in In-N-Out’s 2024 ranking was scribbled out in red and replaced with a “4,” a nod to the company’s drop in rankings.

USA Today’s 10 Best Fast Food Burgers

USA Today’s 10Best editors and a panel of burger experts selected the nominees, and readers voted to determine the winners.
This year’s top 10 list is:

1. Double Char – Habit Burger & Grill
2. Papa Burger – A&W
3. Jumbo Jack Cheeseburger – Jack in the Box
4. Double-Double – In-N-Out Burger
5. ButterBurger Cheese, Double – Culver’s
6. Cheeseburger – Five Guys
7. ShackBurger – Shake Shack
8. Freddy’s Original Double – Freddy’s Frozen Custard & Steakburgers
9. Whopper – Burger King
10. Double Meat Whataburger – Whataburger

The Winning Burger: Double Char

The Double Char features two chargrilled beef patties topped with caramelized onions, lettuce, tomato, pickles, and mayonnaise on a toasted bun. Cheese is available upon request.
Habit Burger & Grill opened its first location in Santa Barbara in 1969, when it was known as the Hamburger Habit. The chain has since grown to more than 380 restaurants across 14 states and in international markets.

Conclusion

The burger wars between Habit Burger & Grill and In-N-Out Burger continue, with Habit taking a playful jab at its rival with a new billboard. The Double Char’s top spot in USA Today’s 10 Best fast food burger rankings is a testament to the chain’s commitment to quality and taste.

FAQs

Q: What is the Double Char?
A: The Double Char is Habit Burger & Grill’s signature burger, featuring two chargrilled beef patties topped with caramelized onions, lettuce, tomato, pickles, and mayonnaise on a toasted bun.
Q: What is the ranking of In-N-Out Burger in USA Today’s 10 Best fast food burgers?
A: In-N-Out Burger’s Double-Double ranked 4th in USA Today’s 10 Best fast food burgers.
Q: How many locations does Habit Burger & Grill have?
A: Habit Burger & Grill has more than 380 restaurants across 14 states and in international markets.