El Segundo Rises as Alternative for Westside Office Tenants

Introduction to El Segundo

El Segundo is rising as an alternative for Westside office tenants, offering a unique blend of affordability, distinctive spaces, and desirable amenities. Media marketing agency Canvas Worldwide is relocating its West Coast headquarters from Playa Vista to El Segundo, a move that reflects the area’s growing appeal to businesses.

The Appeal of El Segundo

The firm is leasing a 68,300-square-foot space at 2330 Utah Avenue, designed by architect Frank Gehry and owned by NSB Associates. This new location features 24-foot ceilings, large windows, skylights, and private outdoor space, providing a unique and attractive work environment. The company plans to move into the property by the middle of next year, according to JLL broker Jason Fine, who represented Canvas in the lease.

Growing Business and Incentives

The tenant’s business is growing, and it was looking for a distinctive space and incentives to draw employees to the office, such as walking distance to retail and proximity to the beach, plus freeway access, Fine said. This move highlights El Segundo’s ability to offer businesses the space and amenities they need to attract and retain top talent.

Recent Leases in El Segundo

As companies flock to Silicon Beach on Los Angeles’ Westside, El Segundo is becoming an increasingly attractive option for firms looking to plant a flag in an affordable space. Food robotics startup Shinkei Systems signed on this month to double its headquarters space in the city with a 15,000-square-foot lease at the Standard Works industrial campus. KPMG leased 50,000 square feet at the Plaza at Continental Park office complex at 2101 Rosecrans Avenue in El Segundo as part of its office shakeup last month.

Canvas Worldwide’s Expansion

Canvas Worldwide launched a decade ago and divides its headquarters operations between Southern California and New York City. Other regional offices are in Chicago, Dallas, Denver, and Atlanta. The company’s client portfolio includes brands like Zillow, McDonald’s, Hyundai, Kia, and Amazon MGM Studios. The expansion of its West Coast headquarters in El Segundo reflects the company’s growing presence in the region.

Conclusion

El Segundo is emerging as a viable alternative for Westside office tenants, offering a unique combination of affordability, distinctive spaces, and desirable amenities. With its growing business community, proximity to Silicon Beach, and attractive office spaces, El Segundo is poised to become a hub for businesses looking to establish a presence in the Los Angeles area.

FAQs

• Q: What is driving the growth of El Segundo as an office location?
  A: The area’s affordability, distinctive spaces, and desirable amenities, such as proximity to the beach and freeway access, are making it an attractive option for businesses.
• Q: What types of businesses are relocating to El Segundo?
  A: A variety of businesses, including media marketing agencies, food robotics startups, and professional services firms, are relocating to El Segundo.
• Q: What is the average size of office leases in El Segundo?
  A: The size of office leases in El Segundo can vary, but recent leases have ranged from 15,000 square feet to 68,300 square feet.
• Q: What are the benefits of locating a business in El Segundo?
  A: The benefits of locating a business in El Segundo include affordability, access to a talented workforce, and proximity to Silicon Beach and other major business hubs.

• Q: How is El Segundo’s office market expected to evolve in the future?
  A: El Segundo’s office market is expected to continue growing, with more businesses relocating to the area to take advantage of its unique combination of affordability, distinctive spaces, and desirable amenities.
  

  Media marketing agency Canvas Worldwide is moving its West Coast headquarters to another part of the Westside. 

  The firm is relocating from Playa Vista to El Segundo, L.A. Business First reported. The lease expands the agency’s office space by 48 percent, from 36,000 square feet to 68,300 square feet. 

  It is moving to 2330 Utah Avenue, which was designed by architect Frank Gehry and is owned by NSB Associates. The structure features 24-foot ceilings, large windows, skylights and private outdoor space. The company plans to move into the property from 12015 Bluff Creek Drive by the middle of next year, according to JLL broker Jason Fine, who represented Canvas in the lease. 

  NSB Associates developed the property in El Segundo in 2018. The building spans 87,000 square feet across two stories. 

  The tenant’s business is growing, and it was looking for a distinctive space and incentives to draw employees to the office, such as walking distance to retail and proximity to the beach, plus freeway access, Fine said.

  As companies flock to Silicon Beach on Los Angeles’ Westside, El Segundo is becoming an increasingly attractive option for firms looking to plant a flag in an affordable space. Food robotics startup Shinkei Systems signed on this month to double its headquarters space in the city with a 15,000-square-foot lease at the Standard Works industrial campus. 

  KPMG leased 50,000 square feet at the Plaza at Continental Park office complex at 2101 Rosecrans Avenue in El Segundo as part of its office shakeup last month.

  Canvas Worldwide launched a decade ago and divides its headquarters operations between Southern California and New York City. Other regional offices are in Chicago, Dallas, Denver and Atlanta. The company’s client portfolio includes brands like Zillow, McDonald’s, Hyundai, Kia and Amazon MGM Studios.

  — Chris Malone Méndez

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