Dodgers and Health-Ade Expand Partnership for 2025 Season
Introduction to the Partnership
The Los Angeles Dodgers is continuing and expanding its partnership with the team’s official kombucha supplier for the 2025 MLB season.
The Dodgers’ decision to extend the partnership comes after Health-Ade reported its sales at the stadium last season more than doubled from the prior year.
New Products and Availability
Health-Ade is adding new Dodgers-branded kombucha beverages at Dodger Stadium. This season, Health-Ade will offer 11.5-ounce cans of its Passion Fruit-Tangerine and Pink Lady Apple, the latter of which will have a limited edition Dodgers-themed can, throughout the stadium. A promotional image for the new Dodgers-branded kombucha can available at Dodger Stadium throughout the 2025 MLB season. (Health-Ade)
Statements from Health-Ade
“We’re thrilled to continue our partnership with the Los Angeles Dodgers for the 2025 season,” said Sandra Heirdrich, vice president of marketing at Health-Ade. “Dodger fans are some of the most passionate in the world, and we’re excited to provide them with delicious, gut-healthy options that fit seamlessly into their game-day experience.”
Availability of the Special Edition Can
The special edition can will be available both at Dodger Stadium and on Health-Ade’s website. This allows fans to enjoy the limited edition can not only at the games but also from the comfort of their own homes.
Growth and Expansion
The beverage company says it has experienced consistent growth in recent years, finding its way into more homes each and every year, and is now available at more than 65,000 stores across the country. Since partnering with the baseball team in 2023, the brand says it has seen a 45% increase in its Hispanic shopper base in L.A. Media personality Ryan Seacrest, an investor in Health-Ade, stands alongside company officials as part of a promotional event announcing the kombucha at Dodger Stadium on May 17, 2023 in Los Angeles. (Getty Images for Health-Ade)
Enhanced Visibility and Fan Engagement
Health-Ade says it will have increased visibility and more fan engagement activities at Dodger Stadium throughout the season as the Dodgers look to repeat as World Series Champions. This increased presence is expected to further boost the brand’s popularity among Dodgers fans and beyond.
Conclusion
The expansion of the partnership between the Dodgers and Health-Ade for the 2025 season is a significant step for both parties. With new products, increased visibility, and a special edition can, Health-Ade is poised to continue its growth trajectory, while Dodgers fans will have more opportunities to enjoy healthy, delicious beverages during games.
FAQs
- Q: What new products is Health-Ade introducing at Dodger Stadium?
- A: Health-Ade is introducing 11.5-ounce cans of its Passion Fruit-Tangerine and Pink Lady Apple, with the latter having a limited edition Dodgers-themed can.
- Q: Where can the special edition can be purchased?
- A: The special edition can will be available both at Dodger Stadium and on Health-Ade’s website.
- Q: How has the partnership affected Health-Ade’s sales and reach?
- A: The partnership has led to a significant increase in sales at Dodger Stadium and has helped Health-Ade expand its reach, including a 45% increase in its Hispanic shopper base in L.A. since 2023.