Taco Bell Teases New Menu Items and Concepts at Live Mas LIVE 2025 Fan Event
Innovative Concepts from the Test Kitchen
Taco Bell previewed its upcoming menu items and concepts at the Live Mas LIVE 2025 fan event, held in Brooklyn, New York, and streamed live on YouTube to over 12,000 viewers. Chief Food Innovation Officer Liz Matthews revealed a range of new and experimental ideas, including a Mexican Pizza Empanada, Salted Toffee Cream Empanada Bites, and a mini-bite-sized taco salad.
Matthews also showcased concepts that are currently being tested, such as:
- Tequila Tacos with salted rims on their shells
- Poutine Nacho Fries with slow-roasted pork
- Crispy Fajita Fries with tempura batter
- Luncheon bowls
- Rolled Chicken Taquitos with green chile queso fundito
- Brisket Tacos
- Short Rib Chile Relleno Burrito
- Pumpkin Spice Empanada
- Ube Strawberry Cookie
She emphasized that audience reaction will drive the test kitchen team’s work throughout the year, and that she is particularly excited about the "tacodilla," a quesadilla made with corn masa and filled with carne asada and cheese.
Marketing and Branding Initiatives
Chief Marketing Officer Taylor Montgomery discussed Taco Bell’s plans for 2025, including the launch of a QuesoCrisp Taco with a shell made out of cheddar cheese and a grilled cheese burrito with shredded beef. He also announced the return of Taco Bell Chicken Nuggets, which will be part of a partnership with Mike’s Hot Honey on a new sauce. Additionally, the company will introduce a Crispy Chicken Strips Burrito.
Montgomery also revealed the concept of "Fan Style," a loyalty program that allows customers to name their own menu item, which will be rewarded with special offers.
Other Announcements
Taco Bell also announced a 20th anniversary Crunchwrap, a 21st anniversary flavor of Mountain Dew Baja Blast, and the expansion of its beverage concept, Live Más Café, which debuted in Chula Vista in December. The company will also be featured in Tony Hawk’s Pro Skater video game and has partnered with apparel company Bad Birdie on a high school golf invitational.
Conclusion
The Live Mas LIVE 2025 event provided a glimpse into Taco Bell’s innovative approach to menu development and brand engagement. With a focus on customer feedback and reaction, the company is poised to continue its growth and expansion in the coming year.
Frequently Asked Questions
- When is the Live Mas LIVE 2025 event?
The event took place on March 4, 2025. - What are some of the new menu items being tested by Taco Bell?
Some of the new menu items include a Mexican Pizza Empanada, Salted Toffee Cream Empanada Bites, and a mini-bite-sized taco salad, as well as concepts such as tequila tacos with salted rims, poutine Nacho Fries, and crispy fajita fries. - What is the "Fan Style" loyalty program?
The "Fan Style" program allows customers to name their own menu item, which will be rewarded with special offers. - When can I expect to see new menu items from Taco Bell?
Taco Bell plans to launch new menu items throughout the year, with a focus on customer feedback and reaction.
