Nike and Kim Kardashian Launch New Women’s Brand
A New Era in Sports and Fashion
Nike and Kim Kardashian are teaming up for a new women’s brand.
About NikeSKIMS
“Designed to sculpt. Engineered to perform,” Nike said in a media release.
On Tuesday morning, the two introduced NikeSKIMS. The name combines the athletic powerhouse with Kardashian’s shapewear and clothing brand. She co-founded the brand alongside Emme and Jens Grede.
Innovative and Inclusive Line
The innovative and inclusive line will offer training apparel, footwear, and accessories to “meet the unique needs and preferences of women athletes around the world.” However, don’t think you have to be a Caitlin Clark, Serena Williams, Angel or Simone Biles to wear these items.
“If you have a body, you are an athlete,” Nike emphasized.
Athlete-Focused Brand
This isn’t the first time the reality star’s line has worked with athletes.
Skims provided athleisure for the United States Olympics team for the 2020 and 2024 Summer Olympic and Paralympic Games as well as the 2022 Winter Olympics. In 2023, Skims announced a multiyear partnership with the NBA, the WNBA, and USA Basketball.
From Shapewear to Athletic Apparel
While the brand initially started with women’s shapewear, it slowly grew into apparel and launched a menswear line in 2023. That campaign featured male athletes like soccer sensation Neymar Jr., San Francisco 49ers’ defensive lineman Nick Bosa, and more.
Kardashian’s Vision
“Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian said. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
International Launch
The first NikeSKIMS collection will launch online and at select Nike stores in the United States this spring with an expected international launch in 2026.
Conclusion
NikeSKIMS is a new era in sports and fashion, combining the best of both worlds to create a brand that empowers women. With its innovative and inclusive approach, this brand is sure to make a significant impact in the industry.
FAQs
Q: What is NikeSKIMS?
A: NikeSKIMS is a new women’s brand launched by Nike and Kim Kardashian’s shapewear and clothing brand, Skims.
Q: What is the focus of NikeSKIMS?
A: The brand is focused on training apparel, footwear, and accessories for women athletes around the world.
Q: Is this brand only for elite athletes?
A: No, the brand is open to all women who have a body and want to wear high-quality athletic apparel.
Q: When is the international launch of NikeSKIMS?
A: The international launch is expected in 2026.
