Taco Bell Tests New Concept: Live Más Café
New Concept Focuses on Specialty Drinks
Taco Bell is testing a new concept that focuses on specialty drinks in Chula Vista. The Live Más Café officially opened on Monday, Dec. 9, taking over an existing Taco Bell drive-thru at 1548 E. H St.
Menu Highlights
The menu features a variety of specialty drinks, including:
- Refrescas, Taco Bell’s version of aguas frescas in several fruit flavors
- Churro Chillers, shakes topped with cold foam and churro pieces in flavors such as Mexican Chocolate, Cinnavanilla Coffee, Wild Strawberry, and Caramel Cafe
- Iced or hot coffees such as Vanilla Crema, Cinnabon Caramel, and Mexican Mocha
Food Items Also Available
Taco Bell food items are also sold at the Live Más Café, according to representatives.
Disrupting the Beverage Industry
"This new model highlights Taco Bell’s plan to disrupt the beverage industry with a Taco Bell twist," the Irvine-based fast food giant states in a news release. The move is part of a trend that some restaurant reporters have called a "beverage boom." According to Nation’s Restaurant News, coffees, smoothies, and juices provide customers relatively cheap indulgences.
Competition in the Market
Taco Bell is not alone in experimenting with beverage-driven concepts. McDonald’s announced a similar spinoff called CosMc’s a year ago when it opened its first test location in Bolingbrook, Ill. Since then, six locations have opened in Texas serving items such as Coconut Mocha Cold Brew and Prickly Pear Slush. McDonald’s hasn’t announced plans to open CosMc’s locations in California.
Conclusion
The Live Más Café is a new concept that focuses on specialty drinks and offers a unique twist on traditional beverages. With its variety of flavors and options, it’s a great place to try something new and indulge in a treat.
FAQs
Q: What is the Live Más Café?
A: The Live Más Café is a new concept from Taco Bell that focuses on specialty drinks and offers a variety of flavors and options.
Q: What types of drinks are available at the Live Más Café?
A: The menu features Refrescas, Churro Chillers, and iced or hot coffees such as Vanilla Crema, Cinnabon Caramel, and Mexican Mocha.
Q: Are Taco Bell food items available at the Live Más Café?
A: Yes, Taco Bell food items are also sold at the Live Más Café.
Q: Is the Live Más Café a permanent location?
A: The Live Más Café is a test location, and its future is uncertain.
