Tuesday, October 14, 2025

Holiday Early Start

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Small Businesses in Long Beach Prepare for Holiday Rush

Getting a Head Start

Small businesses in Long Beach are gearing up for the holiday season, with many already experiencing a boost in foot traffic and online sales. Along Atlantic Avenue in North Long Beach, stores are working hard to attract more customers before the busy shopping season.

The Struggle is Real

For Lisa Luna, co-owner of The Better Half Boutique, the holiday season is a crucial time for small businesses like hers. "It’s been hard to keep up, but we have such a great clientele and our customers are amazing and loyal," she said. However, even with an increase in foot traffic and online sales, there is always a lingering concern for small businesses. "We all have that fear of what if we don’t make it? What if the season isn’t as busy," she added.

Concerns Beyond Sales

The shopping district has also been affected by crime and vandalism, with some businesses reporting break-ins. "My buddy actually owns a barber shop down from here and they’ve been broken into," said Daniel Garay, a local resident. "Everybody is struggling. Small businesses are struggling. If we can keep the business here, it will help them and it’s going to help our community."

A Call to Action

As the holiday season approaches, Black Friday and Small Business Saturday will be crucial days for these businesses. However, owners hope that customers will not only support them during these special days but all year round. "We want people to come and shop with us, not just on those days, but every day," said Luna.

Conclusion

Small businesses in Long Beach are working hard to attract customers and keep the community thriving. While there are challenges ahead, the owners are determined to succeed and make their businesses a staple in the community. As Garay put it, "If we can keep the business here, it will help them and it’s going to help our community."

Frequently Asked Questions

Q: What is the main concern for small businesses like The Better Half Boutique?
A: The main concern is making sure they can attract enough customers to stay afloat and successful during the holiday season.

Q: What is the impact of crime and vandalism on the shopping district?
A: It affects the morale of the business owners and can be a deterrent for customers, making it harder for small businesses to thrive.

Q: How can customers support small businesses in Long Beach?
A: Customers can support small businesses by shopping with them regularly, not just on special days like Black Friday and Small Business Saturday.

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