Tom Brady and Gopuff Team Up to Make the Day After Super Bowl a National Holiday
Introduction to the Campaign
The debate about whether the Monday after the Super Bowl should be a national holiday in the United States has been ongoing for years. Tom Brady, a renowned figure in the NFL, has partnered with comedian and actor Druski and Gopuff, a leading instant commerce platform, to support "The Super Monday Off Coalition" — a nonprofit dedicated to making that Monday a federally recognized holiday through advocacy and political action.
The Rationale Behind the Campaign
"The Big Game brings every single American together," said Yakir Gola, co-founder and co-CEO of Gopuff, in a news release. "That’s why the Monday after the Big Game must become Super Monday — an official federal holiday that honors our love for competition, victory and the greatest country on Earth." This sentiment is echoed by many, as the Super Bowl is one of the most-watched and highly anticipated events in the United States, bringing people together across the country.
The Impact of the Current Situation
No, this isn’t some ploy or regular ad featuring two recognizable figures in sports and pop culture. A source involved in the seven-figure campaign told FOX Business that this is a real effort, as there will soon be ads targeting folks in Washington, D.C., to get the ball rolling on making the federal holiday come to fruition. The current situation, where many employees call out of work the day after the Super Bowl, creates a huge headache for businesses across the country and a drag on our economy.
The Campaign’s Objective
"By supporting The Super Monday Off Coalition, we’re putting real action behind a cultural truth," Gola continued. "Now, the president and Congress have a chance to do something truly historic — to recognize a tradition that already unites this country and create a national holiday Americans will celebrate for generations to come." The campaign aims to make the Monday after the Super Bowl a national holiday, providing a day for Americans to relax, spend time with family and friends, and recover from the big game.
The "Hard Pass" Ad Campaign
As part of the campaign launch, Brady and Druski star in Gopuff’s new ad, titled "Hard Pass," which showcases the dreaded in-office Super Monday experience. The ad will premiere during FOX’s broadcast of the Green Bay Packers–Detroit Lions game on Thanksgiving Day. "Going into work the day after the big game? Hard pass," Brady said in the news release. "A massive number of employees unexpectedly call out of work the day after the Big Game, creating a huge headache for businesses across the country and a drag on our economy. That’s why I’m deepening my partnership with Gopuff to tackle this problem head-on. Together, we’re supporting The Super Monday Off Coalition and advocating for an official holiday after the Big Game."
Public Support for the Holiday
To Brady’s point about the numbers, the Harris Poll found that 43% of employed Americans believe the Monday after the Super Bowl should be a national holiday, while 56% of respondents who plan to watch the Big Game wish their organization would give them the next day off. This significant public support underscores the potential for the campaign to succeed in its mission.
Economic Benefits of the Holiday
Gopuff, while using its platform to provide financial support and visibility for The Super Monday Off Coalition, believes the holiday actually makes financial sense as well. Experts estimate that the impact on American businesses is approximately $3 billion in lost economic activity. Gopuff believes a planned national holiday would help replace "disruption with predictability," giving employers, employees, and families the ability to plan ahead.
Conclusion
The partnership between Tom Brady, Druski, and Gopuff to support The Super Monday Off Coalition marks a significant step towards making the Monday after the Super Bowl a national holiday. With public support, economic benefits, and a strong campaign, the possibility of this becoming a reality is more feasible than ever. As the campaign continues to gain momentum, it will be interesting to see how it unfolds and whether it achieves its goal of creating a new national holiday.
FAQs
- Q: What is The Super Monday Off Coalition?
A: The Super Monday Off Coalition is a nonprofit dedicated to making the Monday after the Super Bowl a federally recognized holiday through advocacy and political action. - Q: Who is supporting The Super Monday Off Coalition?
A: Tom Brady, Druski, and Gopuff are supporting The Super Monday Off Coalition. - Q: What is the "Hard Pass" ad campaign?
A: The "Hard Pass" ad campaign is a series of ads starring Tom Brady and Druski, showcasing the dreaded in-office Super Monday experience and advocating for a national holiday. - Q: What are the economic benefits of making the Monday after the Super Bowl a national holiday?
A: Experts estimate that the impact on American businesses is approximately $3 billion in lost economic activity, and a planned national holiday would help replace "disruption with predictability," giving employers, employees, and families the ability to plan ahead.
