Introduction to the New Flavor
For the first time in two decades, Taco Bell is adding a new flavor to its Mountain Dew Baja Blast lineup: Baja Midnight.
The drink, which combines passion fruit flavor with the tropical lime taste of the original Baja Blast, will debut Aug. 14 as a permanent menu item.
Expansion of the Baja Blast Universe
“Our fans made it iconic, and they’re the reason we’re expanding the universe for the first time with Mtn Dew Baja Midnight,” said Taylor Montgomery, Taco Bell’s chief marketing officer. “It’s unexpected, it’s Taco Bell purple, and it’s tasty enough to earn its place in the fandom.”
New Flavor Options
Baja Midnight will be available in two formats, both designed to pair with Taco Bell’s menu:
- Mountain Dew Baja Midnight ($2.49 small / $2.79 medium / $2.99 large): The first-ever twist on the cult favorite flavor, blending passion fruit with the signature tropical lime taste.
- Mountain Dew Baja Midnight Freeze ($3.79 regular / $3.99 large): A frozen version of the new flavor for fans who prefer an icy treat.
Launch Promotion
As a launch promotion, Taco Bell Rewards members can score a free medium Baja Midnight on Aug. 15 with a $5 purchase in the Taco Bell app.
Conclusion
The introduction of Baja Midnight to the Mountain Dew Baja Blast lineup is a significant move by Taco Bell, aiming to satisfy the cravings of its loyal fan base. With its unique blend of passion fruit and tropical lime flavors, Baja Midnight is poised to become a new favorite among Taco Bell enthusiasts.
FAQs
- Q: When will Baja Midnight be available?
A: Baja Midnight will debut on Aug. 14. - Q: How much will Baja Midnight cost?
A: The prices for Baja Midnight are $2.49 for a small, $2.79 for a medium, and $2.99 for a large. The frozen version, Baja Midnight Freeze, costs $3.79 for a regular size and $3.99 for a large. - Q: Can I get a free Baja Midnight?
A: Yes, Taco Bell Rewards members can get a free medium Baja Midnight on Aug. 15 with a $5 purchase in the Taco Bell app.
