High Noon Alcoholic Seltzers Recall
Introduction to the Recall
The Food and Drug Administration has announced a recall of a popular alcoholic seltzer brand after multiple batches of the product were mistakenly put into cans of an unrelated non-alcoholic energy drink brand.
On Wednesday, the FDA announced it had issued a recall for two production lots of High Noon’s Beach Variety Pack, which may include some cans filled with the vodka seltzer that appear to be cans of the popular Celsius energy drink.
The Mislabeling Issue
The variety packs should contain strictly the vodka seltzer High Noons, although some of the cans within the packs may appear to be Celsius Astro Vibe Sparkling Blue Razz with a silver top.
The mislabeled cans appear exclusively within the High Noon variety packs, but some retailers may break down these packs for individual sale, so consumers should check the lot code of that flavor of Celsius to determine if the product was mislabeled.
This photo shows a Celsius energy drink can that was mistakenly filled with High Noon vodka seltzer. (Food and Drug Administration)
This photo shows a High Noon variety pack affected by a labeling mishap that saw alcoholic seltzers labeled as non-alcoholic energy drinks. (Food and Drug Administration)
A lot number printed on a High Noon variety pack shows the product affected by a labeling mishap that saw alcoholic seltzers labeled as non-alcoholic energy drinks. (Food and Drug Administration)
Distribution and Recall Details
The variety packs were shipped out to distributors in the Midwest and East Coast from July 21-23; distributors shipped those products to retailers in Florida, New York, Ohio, South Carolina, Virginia and Wisconsin.
The recall is not related to any illnesses or adverse effects, but rather the potential for accidental consumption of alcohol.
Cause of the Mislabeling
Officials for High Noon told the FDA that the mistaken labeling was the result of one of its products suppliers, who also works with Celsius, shipping empty Celsius cans to its bottling plant.
Anyone who discovers a mislabeled can is encouraged to email High Noon Consumer Relations for potential refunds and other instructions.
Affected Products and Lot Numbers
For a complete list of affected products and specific lot numbers of these recalled items, click here.
Conclusion
The recall of High Noon’s Beach Variety Pack due to mislabeling is a significant concern for consumer safety, particularly the potential for accidental consumption of alcohol. It is crucial for consumers to check the lot codes and be aware of the possibility of mislabeled products. The cooperation between High Noon, the FDA, and consumers is key to resolving this issue and preventing any potential harm.
FAQs
Q: What is the reason for the recall of High Noon’s Beach Variety Pack?
A: The recall is due to the mislabeling of some cans, which appear to be Celsius energy drinks but actually contain High Noon vodka seltzer.
Q: How can I identify if a can is mislabeled?
A: Consumers should check the lot code of the Celsius Astro Vibe Sparkling Blue Razz with a silver top to determine if it was mislabeled.
Q: What should I do if I find a mislabeled can?
A: Anyone who discovers a mislabeled can should email High Noon Consumer Relations for potential refunds and other instructions.
Q: Are there any reported illnesses or adverse effects related to the recall?
A: No, the recall is not related to any illnesses or adverse effects, but rather the potential for accidental consumption of alcohol.
