Introduction to Wienerschnitzel’s New Menu Item
When Wienerschnitzel recently added chicken to its menu, it wanted to do something more creative than “just bring in a chicken sandwich that you can get anywhere.” That’s according to Doug Koegeboehn, the chain’s chief marketing officer who came up with a new item that’s a little different from its fast food competitors but uses ingredients it already had on hand.
The Concept of Bird Dogs
The result is Bird Dogs, based on a regional favorite in South Carolina. “We’re always looking for unique things we can bring into the menu,” Koegeboehn said in a phone interview. “And I was reading a Southern Living article. And it talked about all the greatest dishes from all the states in the South. And all of a sudden you get to South Carolina, and South Carolina’s got these things called Bird Dogs. I’m like, what? Are you serious?” Bird Dogs are chicken tenders served in a hot dog bun with a variety of toppings.
Menu Offerings and Pricing
Wienerschnitzel is offering three Bird Dogs: Bacon Ranch, Buffalo Ranch, and BBQ. They cost around $4.49 each. Research and development went smoothly for the Newport Beach-based chain, Koegeboehn said. “The biggest thing we had to do in development was sample and make sure we found the perfect tender. We tried probably 50 different tenders from 50 different manufacturers.”
About Wienerschnitzel
Founded in 1961, Wienerschnitzel is known for its hot dogs, particularly its signature Chili Cheese Dogs. But Koegeboehn said the brand is about more than that. “If you look at our menu over the years it’s always been American food: chili dogs, chili, cheese fries, burgers, soft-serve.” Wienerschnitzel is currently celebrating fair food with a cotton candy shake and dipped soft serve cone. In August, it will be serving funnel cake, according to Koegeboehn.
Additional Information
Information: wienerschnitzel.com
ALSO SEE: LA County Fair: 7 outrageous, creative or flat-out delicious foods for 2025
Conclusion
Wienerschnitzel’s new Bird Dogs offer a unique twist on traditional chicken sandwiches, using ingredients the chain already has on hand. With three different options to choose from, customers are sure to find a flavor they love. As the chain continues to innovate and expand its menu, it’s clear that Wienerschnitzel is more than just a hot dog joint.
FAQs
Q: What is a Bird Dog?
A: A Bird Dog is a chicken tender served in a hot dog bun with various toppings.
Q: How much do Bird Dogs cost?
A: Bird Dogs cost around $4.49 each.
Q: What types of Bird Dogs are available?
A: Wienerschnitzel is offering Bacon Ranch, Buffalo Ranch, and BBQ Bird Dogs.
Q: Where can I find more information about Wienerschnitzel?
A: You can visit wienerschnitzel.com for more information.
Originally Published: May 9, 2025 at 11:01 AM PDT
