Introduction to Easter Candy Preferences
Overview of the Study
Google Trends has released a study showing the favorite Easter candy for each state in the US. The study analyzed Google search results to determine which sweet treats are the most popular in each region.
Everyone has their go-to Easter treat—be it chocolate eggs, jellybeans, or gummies—but a new Google Trends study shows which sweet was the favorite in each state.
California’s Favorite Easter Candy
Peeps as the Top Choice
Peeps were found to be Californians’ top Easter candy choice.  The candy was also the top choice for 35 other states, including Texas, Nevada and Florida.
Other Popular Choices
Other states choose M&M’s, peanut butter eggs and gummies as their top choice.
Methodology of the Study
Google Search Results Analysis
Researchers determined the top Easter candy for each state based on Google search results.
Easter Spending Habits
Expected Spending for This Year
According to the National Retail Federation, Americans are expected to spend about $23.6 billion on Easter this year.
Comparison to Previous Years
The amount is above last year’s $22.4 billion, and approaching the record $24 billion spent in 2023.
Conclusion
The study by Google Trends provides insights into the Easter candy preferences of different states. With Peeps being the top choice for California and 35 other states, it’s clear that this classic candy remains a favorite among many Americans. As Easter spending continues to rise, it will be interesting to see how these preferences impact sales and marketing strategies for candy manufacturers.
FAQs
Q: What was the top Easter candy choice for California?
A: Peeps were the top Easter candy choice for California.
Q: How many states chose Peeps as their top Easter candy?
A: 36 states, including California, chose Peeps as their top Easter candy.
Q: What is the expected spending on Easter this year?
A: Americans are expected to spend about $23.6 billion on Easter this year.
Q: How does this year’s expected spending compare to previous years?
A: This year’s expected spending is above last year’s $22.4 billion and approaching the record $24 billion spent in 2023.
