Introduction to the World Darts Championship
Monday 01 December 2025 9:01 am
Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years.
The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional Darts Corporation.
The World Darts Championship, hosted at north London venue Alexandra Palace, is one of the staple sports events over the festive period and last time out saw teenager Luke Littler pick up his first title.
The extension comes just a week after bookies were hit with new gambling taxes by Rachel Reeves in the Chancellor’s Budget.
Impact of Paddy Power’s Sponsorship
PDC chief executive Matt Porter said: “Paddy Power has had a hugely positive impact on the World Darts Championship over the past two years.
“Their creativity, investment and passion for the sport have elevated the tournament to new heights, delivering an unforgettable experience for fans in the arena and millions watching around the world.”
World Darts Championship Deal
The deal has seen a push for prostate cancer awareness, with the Irish betting brand donating more than £2m to Prostate Cancer UK over the last two championships – including £1,000 for each and every maximum hit at Ally Pally during the tournament.
A Paddy Power spokesperson said that the championships “is the greatest party in sport and we’re proud to extend our sponsorship for another five years”, adding that “we promise we’ll keep bringing more excitement, entertainment and unmistakable Paddy Power mischief to the event wherever it’s held.”
Tournament Details
The World Darts Championship begins on 11 December with January’s first-to-seven-set final seeing the winner take home £1m out of a total prize pot of £5m.
Porter added: “We are delighted to extend this partnership through to 2031 and look forward to working together to continue growing the event, supporting the players, and using the global platform of darts to raise vital funds and awareness for Prostate Cancer UK.”
Conclusion
In conclusion, the extension of Paddy Power’s sponsorship of the World Darts Championship is a significant development for the sport. The partnership has already had a positive impact, and the continued support will help to grow the event and raise awareness for prostate cancer. The World Darts Championship is a premier sporting event, and the involvement of Paddy Power will help to bring more excitement and entertainment to the tournament.
Frequently Asked Questions
Here are some frequently asked questions about the World Darts Championship and Paddy Power’s sponsorship:
Q: What is the World Darts Championship?
A: The World Darts Championship is a premier sporting event that takes place annually, featuring the best darts players from around the world.
Q: Who is the title sponsor of the World Darts Championship?
A: Paddy Power is the title sponsor of the World Darts Championship, having extended its deal with the Professional Darts Corporation for another five years.
Q: How much prize money is available at the World Darts Championship?
A: The total prize pot for the World Darts Championship is £5m, with the winner taking home £1m.
Q: What charity benefits from Paddy Power’s sponsorship of the World Darts Championship?
A: Prostate Cancer UK benefits from Paddy Power’s sponsorship, with the company donating more than £2m to the charity over the last two championships.
