Introduction to Boxpark and Silverstone Partnership
Thursday 11 September 2025 12:56 pm
Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone.
Well-known London chain Boxpark will next year have a presence at the Formula 1 British Grand Prix after signing a deal with Silverstone.
The partnership, described as “landmark” by both parties, will see Boxpark “deliver a festival-style fan experience” at the race track, which attracts around 500,000 across the British Grand Prix week.
It builds on the chain’s first external offering at the Grand National in Aintree earlier this year.
Boxpark enjoys locations in Shoreditch, Wembley and Croydon, and is often seen as synonymous with watchalongs for major sporting events – the Wembley location often plays host to football players after victorious results at the English national stadium.
The group’s chief executive, Matt Snell, says the partnership proves that Boxpark is “not just a venue but a cultural experience that can travel anywhere”, adding that “Silverstone is an iconic stage, and together we will create a world-class F&B and entertainment destination for fans at the British Grand Prix.”
Boxpark Growth and Expansion
While the on-track Formula 1 racing is the main attraction at Silverstone, organisers of the British Grand Prix have in recent years looked to expand the experience for fans.
Music big-hitters Sam Fender and Raye performed at this year’s Grand Prix, while Blinded By Your Grace rapper Stormzy headlined in 2024.
And Boxpark will not be the first external brand to feature at Silverstone, with House 44 – named after Lewis Hamilton’s race number – having a presence at the British Grand Prix in association with Soho House.
Silverstone chief commercial officer Nick Read said “our goal has always been to create unforgettable experiences for our fans”, adding that “this partnership will bring a fresh, vibrant energy to our Inner Track Enclosure”.
Their event at the Grand National earlier this year included a pop-up structure as well as events at their London sites, something Boxpark says they’ll be replicating at Silverstone.
What to Expect from the Partnership
The partnership between Boxpark and Silverstone is expected to bring a new level of excitement and entertainment to the British Grand Prix. With Boxpark’s expertise in creating immersive experiences and Silverstone’s iconic stage, fans can expect a world-class F&B and entertainment destination.
The exact details of the partnership are still being finalized, but it is expected to include a range of activities and events that will enhance the overall experience for fans. From live music performances to interactive experiences, the partnership is set to bring a fresh and vibrant energy to the Inner Track Enclosure.
Benefits for Fans and the Community
The partnership between Boxpark and Silverstone is not only expected to benefit fans but also the local community. By creating a world-class F&B and entertainment destination, the partnership is expected to attract new visitors to the area, boosting local businesses and the economy.
Additionally, the partnership is expected to provide opportunities for local talent and businesses to get involved, whether it be through performances, food and drink vendors, or other activities. This will help to create a sense of community and inclusivity, making the British Grand Prix an event that is truly accessible to all.
Conclusion
In conclusion, the partnership between Boxpark and Silverstone is an exciting development that is set to bring a new level of excitement and entertainment to the British Grand Prix. With its expertise in creating immersive experiences and Silverstone’s iconic stage, Boxpark is poised to deliver a festival-style fan experience that will be unforgettable. Whether you are a die-hard Formula 1 fan or just looking for a fun and exciting experience, the partnership between Boxpark and Silverstone is definitely one to watch.
Frequently Asked Questions
Here are some frequently asked questions about the partnership between Boxpark and Silverstone:
Q: What is the partnership between Boxpark and Silverstone?
A: The partnership is a landmark deal that will see Boxpark deliver a festival-style fan experience at the Formula 1 British Grand Prix.
Q: What can fans expect from the partnership?
A: Fans can expect a world-class F&B and entertainment destination, with a range of activities and events that will enhance the overall experience.
Q: How will the partnership benefit the local community?
A: The partnership is expected to attract new visitors to the area, boosting local businesses and the economy, as well as providing opportunities for local talent and businesses to get involved.
Q: When will the partnership take place?
A: The partnership will take place at the Formula 1 British Grand Prix in 2026.
