Introduction to INTUNE and Ella Eyre’s Co-Ownership
Brit and MOBO award winning singer/songwriter and Londoner Ella Eyre will influence the direction of INTUNE moving forwards, alongside its founder Hannah Glasson, who she met through a friend. Ella is an INTUNE shareholder, sits on the company’s advisory board and has led a packaging design refresh with creative studio Freytag Anderson.
Ella will help to build the brand through her international fanbase, collaborations with INTUNE’s stockists – including YO! Sushi, Ocado and Laine – and work alongside Hannah to open INTUNE and the CBD drinks category to a wider audience.
Ella Eyre and Hannah Glasson’s Partnership
“Ella’s extraordinary talent, energy and vision, make her the ideal Co-Owner for the next chapter of INTUNE. Ella’s involvement will benefit INTUNE’s customers and stockists in a meaningful way and we look forward to realising our exciting plans together.” INTUNE Founder, Hannah Glasson
“I’m so excited to be entering a whole new professional world by joining Hannah and the team as Co-Owner of INTUNE. I fell in love with the brand not just because of the exceptional taste and intention behind its purpose, but also because of our founder, Hannah and her inspirational story. As well as being a female owned brand – INTUNE’s focus on flavour, wellness and creativity resonated with me straight away as I’m a big believer in the power music has to shift your mood and elevate your energy – I’m certain INTUNE is the perfect mixer to the music industry and I’m grateful to be part of the journey.” Ella Eyre
Ella Eyre’s Music Career and Upcoming Album
Ella’s long-anticipated second studio album, everything, in time is set for release on November 21st via Play It Again Sam. A decade after her Top 4 debut Feline and countless high-octane collaborations, Ella’s new album is as unfiltered, fearless, and fully-formed as she is. A self-curated collection of 15 songs, everything, in time sees the London-born powerhouse step into a sound that is rooted in rich soul, bold R&B, retro funk, and emotional truth.
INTUNE’s History and Mission
INTUNE was launched in 2020 to bring the benefits of CBD to more people in a delicious way, after Hannah started taking CBD during breast cancer treatment. With a drinks industry communications background, previously building brands including Sipsmith and Talisker, Hannah wanted to challenge perceptions on how CBD drinks should taste and where they can be enjoyed.
CBD Drinks Market and INTUNE’s Position
CBD drinks have seen double digit growth and are the second biggest segment of the functional drinks space, valued at £177m in the UK*. INTUNE’s vibrant branding lends itself to consumers who are taking CBD during active moments in their day, from the desk to the dancefloor. A study found that 59% of consumers are taking CBD to enhance mood, re-focus and re-energise**. INTUNE CBD sodas contain 10mg CBD and are within the recommended ADI (acceptable daily intake) as advised on 1st July 2025 in a statement by the FSA.
Availability and Partnerships
INTUNE has recently won key accounts in the out of home space, winning the Laine Pubs estate after a competitive trial, The Savoy and 68 dates of festival shows with 1 million footfall, including Live Nation events.
INTUNE’s Great Taste Award winning drinks are available through www.intunedrinks.com, Ocado and cost £6.25 for a 4 x 250ml pack https://www.ocado.com/search?entry=intune%20drinks. They are also available through Fortnum & Mason, Margiotta, Laine Pub Company and YO! Sushi.
*Circana June 2025
**Study of 2000 consumers by The Point Insights 2023
Conclusion
In conclusion, Ella Eyre’s co-ownership of INTUNE is an exciting development for the brand and the CBD drinks industry as a whole. With Ella’s international fanbase and Hannah’s inspirational story, INTUNE is poised to open up the CBD drinks category to a wider audience and challenge perceptions on how CBD drinks should taste and where they can be enjoyed.
Frequently Asked Questions
Q: Who is Ella Eyre and what is her role in INTUNE?
A: Ella Eyre is a Brit and MOBO award winning singer/songwriter and Londoner who has joined INTUNE as a Co-Owner. She will help to build the brand through her international fanbase, collaborations with INTUNE’s stockists, and work alongside Hannah to open INTUNE and the CBD drinks category to a wider audience.
Q: What is INTUNE and what does it offer?
A: INTUNE is a CBD drinks brand that offers a range of delicious and refreshing drinks that contain 10mg CBD. The brand aims to challenge perceptions on how CBD drinks should taste and where they can be enjoyed.
Q: Where can I buy INTUNE drinks?
A: INTUNE drinks are available through www.intunedrinks.com, Ocado, and various stockists including Fortnum & Mason, Margiotta, Laine Pub Company, and YO! Sushi.
Q: How much do INTUNE drinks cost?
A: INTUNE drinks cost £6.25 for a 4 x 250ml pack.
