Introduction to Wild Thingz

This summer, family treat time just got a whole lot wilder. Wild Thingz, the rebellious new sweet brand changing the game for kids and parents alike, is hitting Ocado Retail, the world’s largest dedicated online supermarket, nationwide from the 16th June, bringing its much-loved 130g share packs to even more households across the UK.

On a mission to reimagine what a lower-sugar, organic sweets look and taste like. Wild Thingz is the brand for parents who want better, and kids who want bold. Every gummy in the line-up is made with organic, plant-based ingredients, with no artificial flavours, colours, gelatine, palm oil or preservatives, and half the sugar of traditional sweets.

Product Range

Launching on Ocado Retail with its full 130g fruity organic gummy range:

• Zesty Pests – Tangy Lemon Maggots, Cherry Spiders, and Green Apple Flies.
• Fruity Flyz – Juicy Red Apple Butterflies, Blackcurrant Ladybirds, and Orange Wasps.
• Gummy Grubs – Playful fruity combos like Cola Snails, peach frogs and blackcurrant worms

Promotions and Availability

As part of its Ocado debut, Wild Thingz will be running a special launch promotion: Buy any 2 sharebags for just £4 from 18th June to 15th July – the perfect time to stock up for summer.

Wild Thingz isn’t just doing sweets differently – it’s demanding change from the confectionery industry. Upon launch, the brand issued a bold challenge to sweet giants like Haribo and Mars, urging them to clean up their ingredients and cut the junk. Founder Fliss Newland, formerly of Mondelez, travelled from London to Yorkshire to hand-deliver a letter directly to Haribo’s HQ.

Mission and Values

“Sweets should spark joy, not concern,” says Newland. “If we can make them fun, plant-based, and free from all the artificial fillers, so can the big brands. It’s time for them to raise the bar.”

New YouGov research commissioned by Wild Thingz shows that 64% of parents are hesitant to give their kids sweets due to sugar and additives, whilst 73% agree that childhood isn’t complete without the occasional treat. Wild Thingz sits squarely in the sweet spot – giving parents the confidence to say yes, and giving kids sweets that feel like actual fun.

About the Brand

Already making waves on Amazon, in Brakes, over 230 in person stores nationwide and on TikTok Shop, Wild Thingz is now primed to reach a new audience through Ocado Retail. Whether it’s a picnic, party bag or just a post-school snack, Wild Thingz proves that you can have big flavour and fun, without the junk.

Wild Thingz is a UK-based, female-founded confectionery brand offering organic, plant-based, gluten-free gummy sweets with on average half the sugar of major brands. With no artificial flavours, colours or preservatives, and never any gelatine, palm oil or talc, Wild Thingz is reclaiming the joy of sweets. No junk, no compromises, just deliciously responsible treats.

Partnership with Ocado Retail

Ocado.com (operated by Ocado Retail) is the world’s largest dedicated online supermarket, and is a joint venture between Marks & Spencer Group and Ocado Group.

Ocado will stock Wild Thingz 130g share packs in: Zesty Pests, Fruity Flyz, and Gummy Grubs. The brand is also available on Amazon and TikTok Shop. All figures, unless otherwise stated, are from YouGov Plc. Total sample size: 4,204 UK adults, of which 501 are parents of children aged 4–12. Fieldwork was undertaken 22–25 August 2024. Figures are representative of GB adults (18+).

Conclusion

In conclusion, Wild Thingz is a game-changing brand that is revolutionizing the confectionery industry with its organic, plant-based, and gluten-free gummy sweets. With its unique range of products and commitment to using only the best ingredients, Wild Thingz is the perfect choice for parents who want to give their kids a treat that is both fun and responsible. With its launch on Ocado Retail, Wild Thingz is now more accessible than ever, and we can’t wait to see what the future holds for this exciting brand.

Frequently Asked Questions

Here are some frequently asked questions about Wild Thingz:

Q: What makes Wild Thingz sweets different from other brands?

A: Wild Thingz sweets are made with organic, plant-based ingredients, and contain no artificial flavours, colours, or preservatives. They also have half the sugar of traditional sweets.

Q: Are Wild Thingz sweets suitable for children with dietary restrictions?

A: Yes, Wild Thingz sweets are gluten-free and made with plant-based ingredients, making them suitable for children with dietary restrictions.

Q: Where can I buy Wild Thingz sweets?

A: Wild Thingz sweets are available on Ocado Retail, Amazon, TikTok Shop, and in over 230 in person stores nationwide.

Q: What is the price of Wild Thingz sweets?

A: As part of its Ocado debut, Wild Thingz will be running a special launch promotion: Buy any 2 sharebags for just £4 from 18th June to 15th July.