Introduction to Cowboy Couture
The smoke has barely cleared from the impressive pyrotechnics that recently lit the sky above Laura Goodson’s Night Gallery show at Hotel Saint Augustine, but that hasn’t stopped fans of the roaringly-popular cowboy artist from wanting more. As Goodson’s captivating live painting shows continue to grow her fan base, the artist has been digging her spurs into Round Top.
New Additions to Henkel Square
The iconic Henkel Square now houses Goodson’s newly-minted eponymous art gallery, plus Cowboy House — a new men’s vintage clothing and accessories store that Goodson opened in partnership with her longtime friend and collaborator Marla Hurley, proprietor of haute couture resale boutique Modern Marla that’s also located in Henkel Square.
Cowboy House: A Unique Shopping Experience
Nestled under expansive live oak trees — that share shade and bucolic aesthetics with neighbors Modern Marla and local watering hole Ellis Motel — is the cozy and rustic cabin that is Cowboy House. The washed and weathered wood plank exterior has been adorned with dozens of horse shoes, and the deep, step-up front porch is a warm welcome for shoppers in search of a lucky find. Shoppers will find vintage menswear and second-hand custom boots juxtaposed with duffle and messenger bags by Louis Vuitton and Gucci along with the store’s non-preowned giftables.
Featured Items at Cowboy House
A generous selection of bespoke knives, made exclusively for Cowboy House, have become a surprise best seller — nearly impossible to keep on the shelves, Hurley and Goodson tell CultureMap. Vintage Ralph Lauren, Double RL, and Wrangler hold court as the most popular brands at Cowboy House. The horse shoes on the exterior of the building serve as more than ranch-inspired decor — they’re for sale, sort of. The intention is to put horse shoes all over the building, and then to have a ‘buy a horse shoe,’ and then engrave their name on it.
Upcoming Events: A Sunday Sip & See and the Cowboy Couture Fashion Show
On Sunday, October 12, just two days ahead of the show, Goodson will be hosting a pre-event pop-up shop in her art gallery, featuring designers participating in the show. The sip-and-see will run from 5-7 pm, and Goodson will be on hand to paint items if requested. The Cowboy Couture Fashion Show will take place Tuesday, October 14, in Henkel Square. This ticketed, red-runway event will feature curated looks by Modern Marla, Cowboy House, Lucchese, Pendleton, Westerly, Cavender’s, and Double D Ranch.
The Fashion Show: What to Expect
Expect to see some familiar faces, as Cowboy Couture will feature volunteer models ranging from Houston Astros cheerleaders to Miss Texas USA 2025 Taylor Davis and Miss Texas Teen USA Laika Patal — all thrilled to help raise funds for the show’s beneficiary, The Red Door Fund for Mental Health, a charity for the Greater Fayette Community Foundation. Each of the design houses gets ten looks, so it’s a pretty big show. Goodson customizes with each designer, so she’ll paint on the Lucchese boots that are seen on the runway, she’ll paint on some of the Double D. With each design house, she does a couple of pieces, so select pieces in the show are customized.
Conclusion
The Cowboy Couture event is shaping up to be an exciting and unique experience, with a range of activities and shopping opportunities available. With the combination of Goodson’s artwork, the vintage clothing and accessories at Cowboy House, and the fashion show, there’s something for everyone to enjoy. Whether you’re a fan of cowboy culture or just looking for a fun and stylish event, the Cowboy Couture Fashion Show is definitely worth checking out.



