The opening night bash of Yellow Rose by Kendra Scott in Houston’s Heights Mercantile was a roaring success as must-have merchandise was swept up with enthusiasm as a chic clutch of invitees-only poured through the richly themed boutique.
The Kendra Scott team completely transformed the former space of Favor the Kind into an uber Western tableau enhanced with everything from a storefront painting by muralist Aaron Flynn and a brilliant cowgirl installation in colorful cowhide by Kyle Bunting to Scott’s personal collection of antique treasures.
Natalie Steen, Lyndsey Zorich, and Shelby Mayfield, co-hosts of the grand opening, mingled with the guests, showcasing the latest Western-inspired fashion must-haves from Yellow Rose by Kendra Scott. (Photo by Shelby Hodge)
Papercity chatted with the designer, who once lived in Houston and attended Klein High School, calls Austin home, and enjoys Texas ranch life, which inspired the Yellow Rose brand.
PaperCity: The store opening is perfectly timed with the start of Rodeo Houston. Is there a connection?
Kendra Scott: After 22 years here in Texas, I wanted to create something that speaks directly to my roots. The ranch life, the Texas spirit, and celebrate that blend of vintage Western and modern flair. Yellow Rose by Kendra Scott is about celebrating the modern cowgirl while staying true to the core values that have always been part of the Kendra Scott brand: family, fashion, and philanthropy.
Houston has been such an important community to us since the start of our business, so it only made sense to do our third store here. Especially with Houston rodeo being one of the biggest events for the city.
PaperCity: What inspired this pivot from the classy, sophisticated boutiques already in Houston?
Kendra Scott: Yellow Rose by Kendra Scott is an extension of our original brand, but it puts the modern cowgirl front and center. I want this brand to capture and evoke my Texas roots in Austin and life on my Hill Country ranch. It blends city edge with country soul… With pieces like Yellow Rose by Kendra Scott, you can effortlessly merge timeless elegance with a contemporary cowgirl twist, creating a look that’s uniquely your own while still honoring the spirit of Texas.
The cozy atmosphere of the latest Yellow Rose by Kendra Scott was created by the designer and her talented team. (Photo by Divya Pande)
PaperCity: Can you tell us a bit about the ranch that you often refer to?
Kendra Scott: Yellow Rose Ranch is my sanctuary in the Texas Hill Country. It’s where I go to unplug, connect with my family, nature, and my animals. It’s truly my heaven on earth. It’s where I find balance, rest, and even reignite my creativity when it comes to design.
A lot of the inspiration for Yellow Rose by Kendra Scott comes from the tranquility found at the ranch, from my animals, like my horse Beau, to the simple pleasures found in the Texas Hill Country.
PaperCity: What led to the expansion from jewelry to the breadth of Western fashion?
Kendra Scott: Being a multi-generational brand has given us the flexibility to branch out into new areas – for Kendra Scott, that meant watches, engagement, fragrance, and more. When we launched Yellow Rose by Kendra Scott in 2023, we started by taking a tiny mobile home around Texas during Rodeo season. The response was so exciting. Our customers couldn’t get enough of the designs and wanted more. As the buzz grew, it became clear that expanding Yellow Rose into lifestyle was the right move.
Now, we’re so excited to offer not just jewelry, but apparel, boots, hats, and more through incredible partnerships with brands we admire like H Bar C, Three Sons, Juan Antonio Leather, Arloom, and more.
Yellow Rose by Kendra Scott in Heights Mercantile expands the Kendra Scott brand into the world of Western influences. (Photo by Divya Pande)
PaperCity: What led to the expansion from jewelry to the breadth of Western fashion?
Kendra Scott: Being a multi-generational brand has given us the flexibility to branch out into new areas – for Kendra Scott, that meant watches, engagement, fragrance, and more. When we launched Yellow Rose by Kendra Scott in 2023, we started by taking a tiny mobile home around Texas during Rodeo season. The response was so exciting. Our customers couldn’t get enough of the designs and wanted more. As the buzz grew, it became clear that expanding Yellow Rose into lifestyle was the right move.
Now, we’re so excited to offer not just jewelry, but apparel, boots, hats, and more through incredible partnerships with brands we admire like H Bar C, Three Sons, Juan Antonio Leather, Arloom, and more.
PaperCity: Who is your customer for the Yellow Rose Brand?
Kendra Scott: Yellow Rose is for everyone – from Western aficionados to city girls and country girls alike. When someone walks into a Yellow Rose store, I want them to feel like they’ve stepped into something that’s truly their own, whether they’re from the city or the country. From the beginning, my goal has been simple: I want people to leave feeling better than when they walked in. It’s never about the transaction. It’s about the connection, every single time. I want them to experience the full Yellow Rose vibe – to feel the energy of Texas, the spirit of ranch life, and that modern cowgirl energy.
Conclusion
Yellow Rose by Kendra Scott has officially arrived in Houston, and we couldn’t be more excited to experience the brand’s unique blend of Western flair and modern style. With its stunning boutique in Heights Mercantile, Yellow Rose by Kendra Scott is poised to become the go-to destination for anyone looking for a taste of Texas charm and sophistication.
FAQs
Q: What inspired the creation of Yellow Rose by Kendra Scott?
A: Kendra Scott wanted to create a brand that celebrates the modern cowgirl while staying true to her Texas roots and the core values of the Kendra Scott brand: family, fashion, and philanthropy.
Q: What inspired the expansion from jewelry to the breadth of Western fashion?
A: Being a multi-generational brand has given Kendra Scott the flexibility to branch out into new areas, including watches, engagement, fragrance, and more.
Q: Who is the target customer for Yellow Rose by Kendra Scott?
A: Yellow Rose is for everyone – from Western aficionados to city girls and country girls alike.
Q: What is the goal for customers when they walk into a Yellow Rose store?
A: Kendra Scott wants customers to feel like they’ve stepped into something that’s truly their own, whether they’re from the city or the country, and experience the full Yellow Rose vibe – to feel the energy of Texas, the spirit of ranch life, and that modern cowgirl energy.
