Saturday, November 8, 2025

Houston Basketball Plays for $2 Million in Las Vegas

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Introduction to the Players Era Festival

The Players Era Festival is a new and exciting tournament that is taking the college basketball world by storm. This year, the University of Houston is participating in the tournament, which is being held at the MGM Grand Gardens Arena in Las Vegas. The tournament features some of the top teams in the country, including No. 6 Houston, No. 9 Alabama, No. 20 Texas A&M, No. 21 Creighton, Rutgers, Notre Dame, Oregon, and San Diego State.

The Prize: $2 Million in NIL Funds

The winning team in the tournament will take home around $2 million in Name, Image, and Likeness (NIL) funds. This is a significant amount of money that can make a big difference for the players and the program. For the University of Houston players, the opportunity to play in this tournament and potentially earn a significant amount of money is a exciting prospect. "I’ve never played for that much before," said Cougars graduate senior shooting guard LJ Cryer. "It’s like an NBA Cup thing. That’s what it reminds me of."

Coach Kelvin Sampson: A Pioneer in the World of College Basketball

University of Houston coach Kelvin Sampson is a pioneer in the world of college basketball. At 69 years old, he is still embracing new ideas and innovations in the sport. Sampson was the first coach to commit to the Players Era Festival, and his bold move gave other top coaches the confidence to follow suit. "I believe we were the first team to commit," Sampson said. "And I started to get all the coaches calling me. I said, ‘What do you guys think I am the guinea pig?’ If I didn’t think this had a chance, I wouldn’t be in it."

The NIL Game: How it Works

The NIL game is a new reality for college basketball players. With the introduction of NIL laws, players are now allowed to earn money from their name, image, and likeness. This can include things like endorsement deals, autograph signings, and social media promotions. Landon Goesling, a former University of Houston player who now works as a marketing agent, is one of the best in the business at navigating the NIL game. "Kelvin Sampson is all of the now," Goesling said. "There’s no way around it. NIL is the reality that we live in. Everybody has their opinions. Some people love it. Some people don’t. It doesn’t matter, it’s the reality."

A Mini NIL March Madness in November

The Players Era Festival is being billed as a mini NIL March Madness in November. The tournament features some of the top teams in the country, and the winner will take home a significant amount of money. The tournament is also a showcase for the players, who will have the opportunity to play in front of scouts, coaches, and fans from around the country. "Their whole concept and idea is to kind of make it like the NBA in-season tournament," Goesling said. "Kind of like a mini March Madness. With the financial piece of it, every single university is going to want to be in."

The Games: A Showcase for the Players

The games in the Players Era Festival are a showcase for the players. The tournament features some of the top teams in the country, and the winner will be determined by a combination of points and point differential. The University of Houston players are excited to be a part of the tournament and are looking forward to the opportunity to play against some of the best teams in the country. "I’m ready for it," said UH forward JoJo Tugler. "I love it. I love the experience. I ain’t ever been to Vegas. I’m going to love every morning out there."

Conclusion

The Players Era Festival is a new and exciting tournament that is taking the college basketball world by storm. With the opportunity to earn a significant amount of money and showcase their skills in front of scouts, coaches, and fans from around the country, the University of Houston players are excited to be a part of the tournament. Coach Kelvin Sampson’s bold move to commit to the tournament has given other top coaches the confidence to follow suit, and the tournament is shaping up to be a mini NIL March Madness in November. As the games get underway, one thing is for sure: the Players Era Festival is going to be a wild ride.

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