Introduction to Deco 969
On Wednesday, July 17, Fort Worth welcomed its first residential high-rise in around 30 years to downtown — Deco 969. At the grand opening party, remarks were made by Mayor Mattie Parker, Southern Land Company’s founder and CEO Tim Downey, and others. Guests got to tour the new building, including its amazing 24th-floor pool deck with the city’s skyline view, and raise a glass to toast its opening.
A New Landmark in Fort Worth’s Skyline
Deco 969 is Nashville-based Southern Land Company’s first foray into the Fort Worth market, and its sparking new, amenity-laden, luxury tower is a first in many other ways as well. It’s the ultimate trial balloon, to see how a luxury residential mixed-use of this caliber will fare in the local market. The building, which is located across the street from the upcoming Le Meridien hotel, is a significant milestone in the urban development of Fort Worth, adding a new landmark to the city’s skyline.
Features and Design
The 27-story high-rise offers 302 new residences to downtown, available in one-, two-, and three-bedroom models, plus six penthouses overlooking it all. The building is named for Fort Worth’s notable and historic Art Deco period buildings, and that style is incorporated throughout. The interiors were designed by Dallas-based Faulkner Design Group, reflecting a chic vintage aesthetic with gilded details and geometric touches featured throughout the building’s various living and amenity spaces.
Thoughtful Design For Luxury Living
The new Deco 969 is a result of collaboration between Southern Land Company and Dallas-based GDA Architects. The company has 30 architects on staff, making the design process a very collaborative one. The building is concrete, which means residents won’t hear their neighbors knocking about. The design is also pet-friendly, with 19 spacious apartment home floor plans ranging from 684 square feet to 1,582 square feet.
Amenities and Services
Deco 969 offers a range of amenities, including a multi-level rooftop deck with an outdoor resort-style pool and spa on the 24th floor. The pool is heated during colder seasons and comes with a poolside bar and lounge, as well as a 180-inch poolside jumbotron. There is also a 25th-floor outdoor greenspace with dual-facing firepit, and the area is fitted with luxe loungers, pergolas, and seating areas. Additional amenities and services include a state-of-the-art athletic studio, a dedicated dog grooming spa, lobby lounge with social bar, bicycle repair shop, and onsite concierge from 6 am to 10 pm.
Step Inside Deco 969
Rents at Deco 969 start at just over $2,000 per month, while the six penthouses start at just over $6,000 per month. The building encourages an active community atmosphere, with a range of amenities and services designed to make residents feel at home. Opening in early 2025 on the ground level will be Texas’ first location of Oklahoma-based Broadway 10 Bar & Chophouse, a modern chophouse that will showcase hand-cut steaks and seafood grilled over a blend of pecan, oak, and hickory woods.
Conclusion
Deco 969 is a significant addition to the Fort Worth skyline, offering a range of luxury amenities and services to its residents. With its thoughtful design and commitment to community, the building is set to become a landmark in the city. As one of the fastest-growing real estate markets in the country, Fort Worth is thrilled to attract the attention of Southern Land Company, and the success of Deco 969 could pave the way for future projects in the city.
