Introduction to I’m Parched Vodka
Cocktails and CrossFit usually don’t mix, but a San Antonio entrepreneur, Michelle Parchman, is trying to shake up the spirits scene with a new specialty liquor. I’m Parched is being marketed as the world’s first-to-market protein and superfood vodka, aiming to bring wellness and happy hour together.
The Birth of I’m Parched
The idea for I’m Parched came about when Parchman was undergoing a fitness journey. On a whim, she threw supplement powder into a mixed drink, which led to the creation of the Pro-Tini. Parchman explains, “After trading cocktails for cardio, I missed the ritual of a good drink. I tossed 30 grams of protein into my cocktail shaker – and one shake later, the Pro-Tini was born. Equal parts rebellious and intentional, I believe wellness and happy hour can coexist.”
Key Features of I’m Parched Vodka
I’m Parched vodka is bottled in Houston and boasts several unique features. It is gluten- and sugar-free, making it an attractive option for those with dietary restrictions. Additionally, it is entirely plant-based, which sets it apart from some other vodkas that use animal-derived products like isinglass or gelatin for clarification.
Ingredients and Taste
The ingredients in I’m Parched include elder, yarrow, superfoods harvested from nutrient-rich Hawaiian farms, and a plant-based protein referred to as the "Miracle Berry" from South Africa. The taste is described as “subtle, silky-smooth and lightly floral,” with “zero burn and a hint of botanicals.” The brand recommends using it in unique cocktails like the Pompadour or the Orange Protinius.
Availability and Pricing
I’m Parched retails for $39.99 online and can be found locally at Twin Liquors and Spec’s. While the brand does not make any specific health claims and keeps the exact amount of protein proprietary, it is positioned as a potentially healthier alternative to traditional vodka options.
Conclusion
I’m Parched vodka represents an innovative approach to the spirits industry, blending the concept of wellness with the enjoyment of cocktails. By offering a gluten-free, sugar-free, and plant-based vodka infused with superfoods, Michelle Parchman aims to redefine the way we think about drinking and wellness. Whether or not it lives up to its health promises, I’m Parched is certainly an interesting addition to the market, catering to the growing demographic of health-conscious consumers who still want to enjoy a good drink.
