Introduction to Houston’s Rodeo Scene
Houston’s rodeo scene got a hefty dose of Western-meets-streetwear flair as Bun B took the RodeoHouston stage in style during his highly anticipated concert on March 7. Since 2022, the rap icon has been turning heads with custom outfits styled by Luke Cosby, co-founder of Purple Brand. But this year, some of Bun B’s looks weren’t just exclusive; they inspired his capsule collection with Purple Brand and Crown Royal, making his performance a combination of music, fashion, and culture.
The Making of a Unique Performance
"Performing at the Rodeo is an honor, and I love every aspect of creating that show. I look forward to my on-stage look every year, and trust Purple will create something that I love," Bun B shared in a statement. "Being able to bring two brands I respect together to form this unique look and create a collection inspired by those looks, made this Rodeo even more special." The collaboration between Bun B, Purple Brand, and Crown Royal resulted in a one-of-a-kind performance that showcased the perfect blend of Western and streetwear styles.
The Capsule Collection
The capsule collection, available at Purple Brand’s Galleria boutique and online, consists of three pieces, including the Crown Royal x Purple Brand Jeff Hamilton Varsity Jacket, Crown Royal x Purple Brand Bun B Signature Poncho, and Crown Royal x Purple Brand Graphic Tee. According to Cosby, every detail was carefully curated for a one-of-a-kind look. Premium wool, leather accents, and bold embellishments blend rich texture with modern streetwear elements.
Inspiration Behind the Collection
"The collection was heavily inspired by Crown Royal and Bun B himself, his dynamic stage presence, his legacy in Houston, and the Western aesthetic that defines the Rodeo," Cosby tells CultureMap. "We took cues from classic rodeo fashion, Crown Royal branding and colors. The poncho, for example, is a recreation of the standout piece Bun wore on stage last year, blending tradition with contemporary design. Each piece reflects Houston’s culture while feeling fresh and elevated."
Giving Back to the Community
Net proceeds from the collection and other events in the Crown Royal Saloon & Showroom during the Houston Livestock Show and Rodeo will be donated to Soldiers’ Angels’ LA Wildfire Relief Fund, supporting fire relief efforts for veterans in the Los Angeles area. This partnership is a testament to the commitment of Crown Royal and Bun B to give back to the community.
Partnership and Community Involvement
"As a long-time sponsor of the RodeoHouston, it was important to elevate our presence by extending our partnership to leaders in the community. Bun B is a Houston legend. His presence at RodeoHouston and annual Birthday Bonanza is a highly anticipated moment that unites the city," Hadley Schafer, vice president of Crown Royal, tells CultureMap. "In our second year partnering with Bun B, we are thrilled to evolve our partnership in a way that pays homage to rodeo tradition and the Houston community."
Conclusion
The collaboration between Bun B, Purple Brand, and Crown Royal is a perfect example of how music, fashion, and culture can come together to create something unique and special. The capsule collection is not only a reflection of Houston’s culture but also a way to give back to the community. With its perfect blend of Western and streetwear styles, this collection is a must-have for anyone who loves fashion and music.
