Globally-Inspired Houston Steakhouse to Undergo Name Change
A globally-inspired Houston steakhouse, The Warwick, will soon have a new name. Beginning March 3, the restaurant will be known as Winsome Prime.
Reason for the Name Change
The restaurant’s owners, veteran restaurateurs Rob Wright, Mazen Baltagi, Steve Rogers, and Kurt-Ogechi Agomuo, created the new name to pave the way for expansion. They’re already planning a location in Dallas with more to come.
From Local to National
"When we first opened Warwick, we were thinking local. With the success we’ve had, we’ve had people calling who are interested in franchising," Wright tells CultureMap. "We decided to do a complete rebrand for national expansion. We’re ready to take our show on the road."
What Does Winsome Represent?
As they began to brainstorm new ideas, they settled on the name Winsome, which means "generally pleasing or engaging."
"What does winsome represent? Something attractive in appearance and character," Wright explains. "We feel our brand, our culinary experience, the look and feel of our venues falls right into the definition of what ‘winsome’ is."
Globally-Inspired Menu
Open since 2022, The Warwick/Winsome Prime adds both Southern and global flavors to the classic American steakhouse. In addition to staples such as Caesar salad, shrimp cocktail, and garlic mashed potatoes, the restaurant also offers crab beignets, truffle-lemon pepper wings, and blackened snapper over collard green risotto. Diners will find traditional steaks served a la carte as well as a Hawaiian ribeye that pays homage to the location’s history as an outpost of the popular Houston’s restaurant chain.
Culinary Director and Team
Chef Jabril Riddick serves as the restaurant’s culinary director. Wright notes that Riddick is a "team player" who works with the restaurant’s owners to develop new dishes and keep things fresh. As seen in the picture above, that will soon include sushi rolls.
Minority-Owned Restaurant Group
Another part of the restaurant’s appeal is that its owned by men of color who have achieved success in the restaurant industry through concepts such as Prospect Park (Wright), Bar 5015 (Rogers), Slowpokes (Baltagi), and more.
"We all travel a lot. When we go to other markets, to be perfectly honest, we see voids in the market in minority-owned restaurants that are ran properly from A-to-Z," Wright says. "We get calls from people who are impressed by how we run our operation. We realize if we come to a market, we could be one-of-one in some of these cities."
Frequently Asked Questions
Q: What is the new name of the restaurant?
A: The new name is Winsome Prime.
Q: Why is the name being changed?
A: The name is being changed to pave the way for national expansion.
Q: What does the name Winsome represent?
A: Winsome represents something attractive in appearance and character, which aligns with the restaurant’s brand and culinary experience.
Q: What’s new on the menu?
A: New menu items include sushi rolls and more global flavors.
Q: What’s next for the restaurant?
A: The restaurant is planning a location in Dallas with more to come.
