{"id":826,"date":"2025-03-02T00:10:22","date_gmt":"2025-03-02T06:10:22","guid":{"rendered":"https:\/\/citystuff.com\/dallas\/?p=826"},"modified":"2025-03-02T00:10:22","modified_gmt":"2025-03-02T06:10:22","slug":"texas-am-agrees-to-15-year-multimedia-rights-partnership-with-playfly-sports","status":"publish","type":"post","link":"https:\/\/citystuff.com\/dallas\/2025\/03\/02\/texas-am-agrees-to-15-year-multimedia-rights-partnership-with-playfly-sports\/","title":{"rendered":"Texas A&#038;M agrees to 15-year multimedia rights partnership with Playfly Sports"},"content":{"rendered":"<p><strong>Texas A&amp;M and Playfly Sports Announce 15-Year Multimedia Rights Partnership<\/strong><\/p>\n<p>Texas A&amp;M has agreed to a 15-year multimedia rights partnership with Playfly Sports, the university announced on Friday. This significant deal is worth $515 million and is the largest in college athletics, according to a report from TexAgs&#8217; Billy Liucci.<\/p>\n<p><strong>A New Era of Collegiate Athletics<\/strong><\/p>\n<p>&quot;We are entering a new era of collegiate athletics, and Texas A&amp;M is positioned to be a strong leader,&quot; said Texas A&amp;M athletic director Trev Alberts. &quot;This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners. Our ability to find and grow, approved, fair market NIL deals to organically grow our cap will be critically important. With a focus on NIL, premium experiences, and strategic partnerships, we are excited about the transformative impact this collaboration will have on our programs, our university, and the entire Aggie Network.&quot;<\/p>\n<p><strong>Playfly Sports: A Sports Media, Marketing, and Technology Business<\/strong><\/p>\n<p>Playfly Sports is a sports media, marketing, and technology business centered around the team, league, brand, and network, according to its website. The press release says Playfly &quot;will work closely with Texas A&amp;M to execute a dynamic custom strategy focused on driving significant commercial growth, including Name, Image and Likeness (NIL), entitlements, premium hospitality, emerging categories, and other opportunities.&quot;<\/p>\n<p><strong>Partnership Goals<\/strong><\/p>\n<p>The partnership aims to create unprecedented levels of engagement across Aggie athletic programs. Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university&#8217;s brand. The partnership is expected to have a transformative impact on the university&#8217;s programs, the entire Aggie Network, and the world of college sports.<\/p>\n<p><strong>Key Highlights<\/strong><\/p>\n<ul>\n<li>15-year multimedia rights partnership with Playfly Sports<\/li>\n<li>Worth $515 million, the largest deal in college athletics<\/li>\n<li>Focus on Name, Image and Likeness (NIL), premium experiences, and strategic partnerships<\/li>\n<li>Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university&#8217;s brand<\/li>\n<li>Expected to have a transformative impact on the university&#8217;s programs, the entire Aggie Network, and the world of college sports<\/li>\n<\/ul>\n<p><strong>Frequently Asked Questions<\/strong><\/p>\n<p>Q: What is the duration of the partnership?<br \/>\nA: The partnership is for 15 years.<\/p>\n<p>Q: What is the value of the partnership?<br \/>\nA: The partnership is worth $515 million.<\/p>\n<p>Q: What are the key areas of focus for the partnership?<br \/>\nA: The partnership will focus on Name, Image and Likeness (NIL), premium experiences, and strategic partnerships.<\/p>\n<p>Q: How will Playfly work with the 12th Man Foundation?<br \/>\nA: Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university&#8217;s brand.<\/p>\n<p>Q: What is the expected impact of the partnership?<br \/>\nA: The partnership is expected to have a transformative impact on the university&#8217;s programs, the entire Aggie Network, and the world of college sports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texas A&amp;M and Playfly Sports Announce 15-Year Multimedia Rights Partnership Texas A&amp;M has agreed to a 15-year multimedia rights partnership with Playfly Sports, the university announced on Friday. This significant deal is worth $515 million and is the largest in college athletics, according to a report from TexAgs&#8217; Billy Liucci. A New Era of Collegiate [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":{"0":"post-826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports"},"jetpack_featured_media_url":"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/HUSXGTMWMVHIBB2T2ZMKIURQLI.jpg?auth=5459b05aecd8f002c0c2f60f83e8d7f2744cbaff0326655c5b02d91851e14c2f&height=630&width=1200&focal=1986,813&quality=80","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/826"}],"collection":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":828,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/826\/revisions\/828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media\/827"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}