Music and Community<\/h3>\n
Bernini opened The Berni Bean Coffee Company in January 2021 on North St. Paul Street. The company expanded to Deep Ellum in 2023 and opened a coffee stand at GoodSurf Beach Club a year later. <\/p>\n
For Bernini, both music and coffee are a family affair. Many members of Bernini\u2019s family, including her brother and co-founder, Stefano, are musicians. Bernini, who\u2019s originally from Costa Rica, grew up around agriculture as her family has been producing coffee in Costa Rica for over 200 years. <\/p>\n
\u201cAll the memories I have of my grandma were always through coffee,\u201d Bernini said. \u201cWe would sit down, and eat and drink coffee every single meal. It was always something I loved, and it was something we shared.\u201d<\/p>\n
Nostalgia and Noise: A New Player in the House Music Scene<\/h2>\n
RaSun Kazadi, co-founder of Nostalgia and Noise, built house music into his company\u2019s ethos. Kazadi, a Southern Methodist University graduate, started the company in January 2024 alongside co-founder and fellow SMU alumnus, Rob Grass. Both questioned why social media virality doesn\u2019t translate for artists in the same way it does for musicians. <\/p>\n
\u201cWhen I saw [musicians], they had a ton of followers on Instagram or if their social media presence is inviting and invokes a clear sense of who the person is, there\u2019s going to be a stadium sold out,\u201d Kazadi said. \u201cTrying to do that as an artist, a lot of times, the only way you can monetize is through selling your work.\u201d<\/p>\n
Nostalgia and Noise seeks to provide a solution, primarily through events that combine music and art. Kazadi and Grass tapped into a younger audience that may have considered purchasing art as inaccessible for them.<\/p>\n
\u201cThat\u2019s why we lean event heavy. That\u2019s where you can get the most people to notice that art isn\u2019t the 6 foot piece encased in acrylic. It can also be this really talented artist who\u2019s selling a $200 print or a $50 print,\u201d Kazadi said. \u201cThere\u2019s a range for everyone.\u201d <\/p>\n
The Power of House Music<\/h3>\n
The decision to bring house music to Nostalgia and Noise events came after Kazadi visited New York in 2022. During a night out, he saw a room of people from vastly different professional backgrounds united by music. <\/p>\n
\u201cI\u2019ve never seen music bring people together as much as it did in that second,\u201d Kazadi said.<\/p>\n
He also remarked on his own musical differences from Grass, noting house music provided the seamless integration of their tastes. <\/p>\n
\u201cI like Wu Tang Clan and some of this stuff that\u2019s a bit more in your face, and my business partner, Rob, loves Fred again and Khruangbin,\u201d Kazadi said. \u201cI feel like we both connected in house.\u201d<\/p>\n
Expert Insights<\/h2>\n
Karen Landay, an assistant professor in the University of North Texas\u2019 management department, has studied music in the workplace from music\u2019s position in the workplace throughout history to its current implications on modern workspaces. <\/p>\n
\u201cThe long and short of it is that people like music,\u201d Landay said. \u201cWhether it\u2019s customers, whether it\u2019s employees, people just really enjoy music.\u201d<\/p>\n
Community and House Music<\/h3>\n
These businesses not only hinge on house music but also community. For The Berni Bean Coffee Company, community sits at their cornerstone. Bernini notes the company lives by three Cs: community, culture and coffee. It\u2019s the reason why Bernini believes in the Berni Beats pop-ups and other efforts to give back, such as its pledge to donate 1% of proceeds to rainforest conservation. <\/p>\n
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House Music in Dallas: A New Trend in Coffee Shops and Beyond A steady down beat pulsates throughout the room as chatter provides a consistent melody. A DJ carefully crafts the smooth flow between each song, layering music across genre lines. This isn\u2019t the Top 40 hits found on the radio, but house music picked […]<\/p>\n","protected":false},"author":12,"featured_media":8004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-8003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dining"},"jetpack_featured_media_url":"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/66OGE3FOVRGUJN3QLQQTU6HCZU.jpg?auth=2120a667179bcbc4231289ea00ddc3c02c4ded7e927379e6eaedecda0635afce&height=630&width=1200&focal=2127,843&quality=80","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/8003"}],"collection":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/comments?post=8003"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/8003\/revisions"}],"predecessor-version":[{"id":8005,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/8003\/revisions\/8005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media\/8004"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media?parent=8003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/categories?post=8003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/tags?post=8003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}