Expansion and Growth<\/h2>\n
More than 40 years later, JD\u2019s is expanding \u2014 in its own measured way.<\/p>\n
\u201cI believe in slow, organic growth,\u201d Amy said. \u201cWe\u2019re going to keep it small and be mindful of the development of the company.\u201d<\/p>\n
Amy confirmed plans in January to open a second JD\u2019s at Preston Royal Village in North Dallas. The store is now open. <\/p>\n
The overlay of schools, churches and folks who frequented the Park Cities store guided the decision. Her real estate hunt took about 1.5 years, but she feels she found the right spot.<\/p>\n
\u201cWe\u2019re inching further north,\u201d said Amy, who studied marketing in college and helped her parents with JD\u2019s digital efforts before she took over the brand.<\/p>\n
The new location not only shortens the drive for customers dropping in from suburbs like Prosper, but also grows the company\u2019s delivery radius.<\/p>\n The 1,350-square-foot space in the corner shopping center at Preston Road and Royal Lane is much larger than the walk-up shop in Snider Plaza. There\u2019s room for a few small tables and bar stools lining the front window, places for people to sit down and enjoy their purchases.<\/p>\n Amy attributes the brand\u2019s long-running success to the quality of the product her parents developed and their specialized experience. The cookies and muffins also continue to be affordable. (A semisweet chocolate chip cookie will still only set you back $1.50.)<\/p>\n \u201cThey really knew their customers,\u201d Amy said.<\/p>\n They also didn\u2019t have much of an interest in expansion.<\/p>\n But the brand\u2019s rising popularity on social media and a boost during the COVID-19 pandemic have boosted JD\u2019s sales in recent years. The company maxed out the number of cookies it could produce in the Snider Plaza space as it reached refrigeration capacity.<\/p>\n JD\u2019s shifted part of its baking operation accordingly. Cookies are still hand-scooped and baked fresh daily, whether for the Hillcrest store or the mobile Chippery truck, but some of the work now happens at a facility near Dallas Love Field by the Tesla dealership.<\/p>\n A Family Business Expands: The Story of JD’s Chippery It\u2019s been 3 years since Amy Broad took over the family business, JD\u2019s Chippery. The bakery, known for its cookies, muffins and fountain sodas, opened in the small, terracotta-roofed corner shop in Snider Plaza in 1983 it still inhabits today. It launched about 9 months after […]<\/p>\n","protected":false},"author":12,"featured_media":7688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[],"class_list":{"0":"post-7687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dining"},"jetpack_featured_media_url":"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/LJ7UWUSGONBZDGEMORWKYEB3NM.jpg?auth=9d9ec65b301686a609a10b0e05aa2082969445fe7be46c1f382f75e761cbc022&height=630&width=1200&smart=true&quality=80","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/7687"}],"collection":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/comments?post=7687"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/7687\/revisions"}],"predecessor-version":[{"id":7689,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/7687\/revisions\/7689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media\/7688"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media?parent=7687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/categories?post=7687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/tags?post=7687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"The](\"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/6NBUZH7NZVFITNNKUJAK4HERTY.jpg?auth=9ae7610d8f64d290d36c237852fe3ec0dd565b3e4581bd759fb4d9971f993b6d&width=830&quality=80\")
The small storefront near Southern Methodist University doesn’t have room for seating, but the new location in North Dallas will.(Jason Janik \/ Special Contributor)<\/span><\/p>\nNew Location and Delivery Radius<\/h3>\n
Secret to Success<\/h4>\n
![\"\n<\/p](\"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/OB67OQPRVJDSFPHIXXYFIUKNGQ.jpg?auth=c997c3b68b20cd1965c9bee47a5e30b3a4ea3e5e1ad7af1e82bb1b7733f7d2e0&width=430&quality=80\")
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